The increasing demand for premium beer offers an opportunity for the growth of the market. Rising per-capita income and adults’ preference towards added fruit flavors is primarily driving the adoption of fruit beer in the region. Across Latin America, major fruit beer manufacturers are expanding their presence by acquiring local firms and small breweries are opening up, to offer different flavors of beer in the region. Brazilian millennials tend to pay for premium beer and perceives a well-crafted and well-designed brand.s
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Anheuser-Busch InBev (AB InBev) has a major share in the Latin America beer market, as the company acquired several major firms operating in the region. AB InBev has a significant controlling share in the Argentina beer market. AB InBev acquired firms with the potential share in the Argentina beer market. These companies include Compañía Cervecerías Unidas S.A. (CCU) and SAB Miller. In October 2016, AB InBev acquired SAB Miller in 2016, which enabled Anheuser to make a duopoly in Argentina’s beer industry. The expansion of fruit beer manufacturers is supporting the launch of new premium fruit beer in the region, particularly targeting millennials.
Scope of the Latin America Fruit Beer Market
Market Coverage
- The market number available for 2019-2026
- Base year- 2019
- Forecast period- 2020-2026
- Segment Covered- By Flavor and Distribution Channel
- Countries Covered- Brazil, Argentina, Chile, Peru, and Others
- Competitive Landscape- Anheuser-Busch InBev, Heineken N.V., Carlsberg A/S, Petropolis Group, and Compania Cervecerias Unidas (CCU).
Key Developments in the Latin America Fruit Beer Market
- In March 2019, Modelo, the beer brewed for those with The Fighting Spirit, declared its new ready-to-drink chelada, Modelo Chelada Limón y Sal. The newest addition to the Modelo Chelada lineup is a refreshing take on an authentic Mexican tradition. Simply made with Mexican beer and the refreshing natural flavor of lime and salt, Modelo Chelada Limón y Sal provides a new, convenient way to enjoy the classic chelada experience.
- In March 2018, to comply with the requirements set by Argentina’s authorities following the takeover of SABMiller AB InBev in 2016, AB InBev declared that it will sell seven of its brands in Argentina to Chilean brewer Compania Cervecerias Unidas (CCU), in which Heineken has a major stake. CCU is the second-largest brewer in Argentina and Chile’s largest brewer. It has also operations in Paraguay, Bolivia, Uruguay, and Colombia. CCU will buy the brands Iguana, Isenbeck, Baltica, Dioasa, and Norte, as well as the licenses to Grolsch and Warsteiner. In exchange, CCU has to give rights to the Budweiser brand in Argentina to AB Inbev.
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Latin America Fruit Beer Market-Segmentation
By Flavor
- Peach
- Raspberry
- Apricot
- Cherry
- Apple
- Blueberry
- Others
By Distribution Channel
- Online
- Offline
Regional Analysis
- Brazil
- Argentina
- Chile
- Peru
Rest of Latin America
Company Profiles
- Ambev
- Anheuser-Busch InBev
- Anheuser-Busch InBev
- Apiádate De Mi
- Barranco Beer Co.
- Carlsberg A/S
- Concha y Toro
- Heineken N.V.
- Kirin Holdings Co., Ltd.
- Petropolis Group
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