LAMEA tea and tea-based beverages market was valued at around $4.9 billion in 2018, which is further estimated to reach around $7.2 billion in 2025 at a CAGR of 5.7% during the forecast period. Brazil is considered as one of the countries with a significant consumption and production of coffee and tea in Latin America. With the growing health and wellness concerns, the Brazilian consumers’ decisions to buy tea are based on their antioxidant and other beneficial properties, which in turn, is likely to increase consumption of green tea in the country. Further, Kenya is one of the major exporters of tea to the US. As per the United States Agency for International Development (USAID), in 2016, the US imported nearly $26 million in tea products from Kenya, which makes it the eleventh greatest importer to the US market. Kenya differentiates itself from other tea producing nations by handpicking more than 90% of its tea, which provides higher quality to their tea products.
Kenya primarily exports black tea, which is the most preferred kind of tea in the US. As per the Agriculture and Food Authority (AFA), in November 2018, the emerging markets that recorded higher tea imports from Kenya include Bangladesh, South Africa, Nigeria, Turkey, Canada, Japan, and Germany. However, in African regions, including Kenya, Somalia, and Ethiopia, there is a growing concern of drought, which will impact the agricultural production and affects the pricing of agricultural products, which in turn, may also restrict the market growth in Kenya.
Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the LAMEA market for tea and tea-based drinks. There are several companies offering tea and tea-based beverages; some major players of this market include Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.
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LAMEA Tea & Tea-Based Beverages Market Segmentation
By Type
- Green Tea
- Black Tea
- Oolong Tea
- Herbal Tea
By Format
- Ready-to-Drink
- Loose Tea Powder
- Tea Bags
By Nature
- Organic
- Conventional
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Regional Analysis
- Brazil
- Argentina
- UAE
- Kenya
- South Africa
- Nigeria
Rest of LAMEA
Company Profiles
- Associated British Foods PLC
- Bettys & Taylors Group Ltd.
- Kenya Tea Packers (KETEPA), Ltd.
- McLeod Russel India, Ltd.
- Nestlé S.A.
- Organic India Pvt. Ltd.
- Twining and Co., Ltd.
- Starbucks Corp.
- Tata Global Beverages
- Unilever Group
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