Interactive marketing solutions market is anticipated to grow at a considerable CAGR during the forecast period. The primary factor contributing toward the market growth includes the rising media and entertainment platforms. With the growing media platforms, it also brings the awareness and attractive advertisements. Those advertisements were strategically scripted by the interactive marketing solution providers. According to USAGM Government Organization U.S. Agency for Global Media programming grew to 410 million people in fiscal year 2022. With the increasing media connections the scope of divergence of information flow broadly expanding. With respect to this the advertisement industry is also growing.
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The global interactive marketing solutions market is segmented based on the Type type and Application. Based on the Type, the market is sub-segmented into online interactive advertising, and offline interactive advertising. Based on the Application, the market is sub-segmented into BFSI, IT & telecom, media & entertainment, transportation, healthcare, and others. Among the type, the online interactive advertising sub-segment is anticipated to witness prominent growth over the forecast period. An online marketing or internet marketing is the simplest way to reach out to other people, in a way that catches their interest and makes them want to gravitate. Social media is proven to be the centerstage to attract customers. According to the Digital Marketing Organization, 3.96 billion people use social media by 2020, which accounts for roughly half (51%) of the global population. Additionally, on an average, global internet users spent 144 minutes on social media sites every day. Omitting to this online interactive marketing comes out to be the best option for retailers to advertise their businesses. According to the Census Government Organization, as per most recent 2020 ARTS release report, e-commerce sales increased by $244.2 billion or 43% in 2020. This data shows the impact of Interactive marketing in e-commerce businesses.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Global Interactive Marketing Solutions Market by Type
- Online Interactive Advertising
- Offline Interactive Advertising
Global Interactive Marketing Solutions Market by Application
- BFSI
- IT & Telecom
- Media & Entertainment
- Transportation
- Healthcare
- Others (Supply Chain and Logistics)
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- George P. Johnson
- Mood Media Corporation
- KEO Marketing, Inc.
- Grey Global Group
- Wieden Kennedy
- Stern Partners Inc.
- Ogilvy Group.
- NGDATA, Inc.
- The Interpublic Group of Companies, Inc.
- Shine Interactive
- THE MARTIN AGENCY Ltd.
- Mullen Marketing Inc.
- Interactive Marketing Solutions
- Mannix Marketing Inc.
- Droga5, LLC.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global interactive marketing solutions market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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