The global kid’s wear market is anticipated to grow at a CAGR of 8.2% during the forecast period (2022- 2028). Kidswear is often more casual than adult clothing, specially designed for play and rest. Cotton and hosiery are the commonly used fabrics for kids’ clothing. The increase in the population, rise in disposable income of the consumers, and changes in shopping and purchasing methods are some of the driving factors for the growth of the global kids wear market. Additionally, the increasing production customization, innovations, and affordable pricing of kid’s apparel and footwear and rising preference of premium and branded apparel are further accelerating the market growth. Parents are preferring high-quality premium apparel ensuring maximum safety and comfort for their children, which in turn, is contributing to the growth of the market. Companies are making use of effective promotional strategies such as advertisements, discounts, and celebrity endorsements which can bring in more customers to make enhanced purchases in the near future.
Some major players in the market include Benetton Group SRL, Adidas AG, and Nike Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market.
Recent Developments
- In 2021, Carter’s Inc. partnered with TerraCycle, the leader in international recycling, to launch its recycling program, KidCycle, to recycle children’s wear nationwide.
- In 2020, Dondup entered into a partnership agreement with Gimel, an Italian manufacturer. It is a six-year licensing agreement for the production and global distribution of kids collections. Both the companies also launched spring collections for girls and boys of age 0-14 years.
- In October 2019, Semir Apparel acquired Kidiliz for children’s clothing to strengthen its position in the children’s wear market.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By End-User
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape– Benetton Group SRL, Adidas AG, and Nike Inc., among others.
A full report is available at: https://orionmarketreports.com/global-kids-wear-market/102659/
Global Kids Wear Market Report by Segment
By Type
- Apparel
- Footwear
By End Users
- Boys
- Girls
By Distribution Channel
- Online Stores
- Specialty Stores
- Supermarkets & Hypermarkets
- Brand outlets
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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