The Indian savory snacks market is estimated to grow at a rapid CAGR of 15.8% during the forecast period. Rising disposable incomes, rapid urbanization, and a large population primarily contributed to the growth of the Indian savory snacks market. Moreover, changing food habits and wide acceptance of healthy snacking options are the factors creating demand for these products. Additionally, growing awareness regarding low-calorie and gluten-free food products such as nuts and seeds is driving the demand for savory snacks. Increasing health awareness among Indian consumers, driven by the rising media penetration and greater coverage of wellness topics in the mainstream, has led the Indian consumers to take into account health considerations as a part of their purchasing decisions. This trend is driving the growth of snacks formulated using nuts and healthy seeds as ingredients in the country.
The Indian savory snacks market is segmented based on product and distribution channels. Based on the product, the savory snacks market is segmented into extruded snacks, potato chips, nuts & seeds, meat snacks, popcorn, and others. The potato chips segment is expected to lead the market share in terms of product. The growth of potato chips is attributed to affordability, availability, ease of processing, and flavors infusion, apart from the robust demands from emerging markets of developing countries. The high nutritional value associated with potatoes has been further complemented by processing level value-addition in terms of baking, seasonings & spices addition, and flexible packaging. The rising popularity of flavored potato chips, especially among children and younger adults, is expected to facilitate and sustain the growth of this segment. The distribution channel segment includes conventional stores (offline) and online retail.
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Indian Savory Snacks Market Segmentation
By Product
- Extruded Snacks
- Potato Chips
- Nuts & Seeds
- Meat Snacks
- Popcorn
- Others
By Distribution Channel
- Conventional Stores (Offline)
- Online Retail
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Company Profiles
- ATOP Food Products Pvt. Ltd.
- BTW Indian Pvt. Ltd.
- Balaji Wafers Pvt. Ltd.
- Bikaji Foods International, Ltd.
- Bikanervala Foods Pvt. Ltd. (Bikano)
- Conagra Brands, Inc.
- DFM Foodsm Ltd.
- Gee Pee Food Products, Ltd.
- General Mills, Inc.
- Ghodawat Consumer Products LLP
- Haldiram Foods International Pvt. Ltd.
- ITC, Ltd.
- MTR Foods Pvt. Ltd.
- Nanaji Namkeen Udyog Pvt. Ltd.
- Parle Products Pvt. Ltd.
- PepsiCo, Inc.
- Prataap Snacks, Ltd.
- The Hain Celestial Group, Inc.
- The Kellogg Company
- The Kraft Heinz Co.
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