Indian IPIN market is anticipated to grow impressively at a CAGR of 31.6% during the forecast period. The adoption of various government policies is expected to drive technology innovation, adaptation, and proliferation in various commercial places within the country. For instance, in May 2019, NITI (National Institution for Transforming India) Aayog, Department of the Indian government, has drawn up a plan for creating an institutional framework for AI in the country. The department has circulated a cabinet note to provide $75 billion in funding for the creation of a cloud computing platform called AIRAWAT and research institutes.
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In June 2015, the government of India announced the launch of the Smart Cities Challenge, an initiative that encourages Indian cities to compete for central government funds for smart city development. In addition to supporting the provision of core infrastructure and services, the Smart Cities Challenge promotes projects that foster sustainable and inclusive development, a clean environment, and the application of “Smart” solutions. In January 2016, The Ministry of Urban Development selected the first 20 cities that will each receive $75 million over a period of five years to implement smart city development plans that further provide ample opportunity to the IPIN systems in commercial places such as shopping malls, airports among others.
Indian IPIN market is segmented on the basis of product, type, and application. Based on the type, the market is bifurcated into indoor location-based analytics and indoor navigations & maps. On the basis of technology, the market is further segmented into Bluetooth, Wi-Fi, Ultra-Wideband Technology, and Others. During the forecast period, the market of Bluetooth in IPIN systems is estimated to have a major market share at the highest CAGR due to the significant adoption of the beacon technology in IPIN systems. Further, on the basis of application, the market is segmented into healthcare retail, manufacturing, energy and utilities, and others.
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The major players of the Indian IPIN market include Apple, Inc., Google LLC, IBM Corp., Telefonaktiebolaget LM Ericsson, Nowon Technologies Pvt. Ltd., and Microsoft Corp. These players adopt various strategies to capitalize on market growth opportunities. Mergers and acquisitions, product launch, geographical expansion, partnerships, and collaborations are the majorly adopted strategies by the market players. For instance, in April 2019, Google LLC launched a new mobile application as ‘WifiRttScan’. The applications are for developers, vendors, universities, and other users for research and test the indoor location mapping features within Android P. Earlier to this, the mobile application was only compatible with Pixel smartphones.
Indian IPIN Market- Segmentation
By Type
- Indoor Navigation & Maps
- Indoor Analytics
By Technology
- Bluetooth
- Wi-Fi
- Ultra-Wideband Technology
- Others (Magnetic Positioning)
By Application
- Healthcare
- Retail
- Manufacturing
- Energy and Utilities
- Others (Transportation)
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