Indian Digital Signage market was $460 million in 2018 and is estimated to grow at an impressive growth rate of around 11.6% over the forecast period. The rising demand for digital advertising in the country is augmenting the need for digital signages. As per the India Brand Equity Foundation (IBEF), India’s digital advertisement market is expected to grow at a CAGR of 33.5% to cross $3.8 billion marks by 2020. This is estimated to increase the focus of commercials and industries on digital platforms. For instance, the Indian Railways is working on a new advertising policy that intends to install 100,000 big digital screens at 2,175 railway stations across India, which is anticipated to generate around $1.8 billion in revenue annually.
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The Indian digital signage market is characterized with the presence of various players operating in the market. Some of the prominent players that contribute significantly in the market include BenQ Corp., Intel Corp., Hisense International Co., Ltd., Sony Corp., LG Electronics Inc., Panasonic Corp., and others. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.
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- Market Coverage
- Market number available for – 2024-2030
- Base year- 2023
- Forecast period- 2024-2030
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Market Segmentation
Indian Indian Digital Signage Market by Component Type
- Hardware
- Software
Indian Indian Digital Signage Market by Product
- Standalone Display
- Video Wall
Indian Indian Digital Signage Market by Application
- Commercial
- Industrial
- Infrastructural
- Others (Institutional)
Company Profiles
- AOPEN Inc. (Acer Inc.)
- AU Optronics Corp.
- Barco NV
- BenQ Corp.
- BrightSign, LLC
- Coates Group Pty Ltd.
- Daktronics, Inc.
- Delta Electronics, Inc.
- E Ink Holdings Inc.
- Exceptional 3D, Inc.
- Goodview Electronic Co., Ltd.
- Hisense International Co., Ltd.
- Intel Corp.
- LG Electronics Inc.
- Navori SA
- NEC Corp.
- Panasonic Corp.
- Planar Systems, Inc.
- Samsung Electronics Co., Ltd.
- Scala, Inc.
- Sony Corp.
The Report Covers
- Comprehensive research methodology of Indian Indian Digital Signage market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting Indian Indian Digital Signage market.
- Insights about market determinants that are stimulating Indian Indian Digital Signage market.
- Detailed and extensive market segments with regional distribution of forecasted revenues.
- Extensive profiles and recent developments of market players.
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