In-application advertising market is anticipated to grow at a CAGR of 17.8% during the forecast period. In-application advertising had experienced tremendous growth in recent years owing to the large e-commerce market which itself is experiencing significant growth. In order to sell their product through online mode of channel, the companies are opting for in-application advertisement. In-application advertising provides a better return on investment as compared to traditional television and billboard advertisement. It also provides the option of customized audience reach such as audience based on age group, sex, region, with their instant feedback & review. Furthermore, in-app advertising offers a higher click-through rate which will also aid in its growing adoption. For instance, according to Medialets, a US-based company that provides advanced measurement technology and analytics for advertisers and media agencies, the click-through rate (CTR) for apps is 0.58%.
Moreover, the continuous increase in the average consumer time on mobile phones is also considered as a major driving factor in the in-application advertising market. The users are spending a lot of their daily time on social media, video streaming, music streaming, and gaming applications. These platforms can generate significant revenue by in-app advertisement, hence these companies also spend a considerable amount on in-app advertisement to promote their platforms.
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In-Application Advertising Market Segmentation
By Advertisement Type
- Interstitial Ads
- Mobile Video Ads
- Rewarded Video Ads
- Native Ads
- Others (Static Display Ads/Banner Ads)
By Application
- Social Media
- Gaming
- E-commerce
- Video & Music Streaming
- News, Finance& Education
- Travel
- Others (Messaging, Lifestyle, Parenting, Health & Fitness, Weather)
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
Company Profiles
- AdColony, Inc.
- Adform A/S
- Amobee Inc. (Singapore Telecommunications Ltd.)
- Apple Inc.
- BYYD, LLC
- Facebook, Inc.
- Google AdMob (Google Inc.)
- IconPeak (Fibermobi Performance Marketing Solutions GmbH)
- Ltd.
- Mobupps
- MoPub (Twitter, Inc.)
- PubMatic, Inc.
- Smaato, Inc.
- Smadex S.L.
- SmartyAds Inc.
- StackAdapt Inc.
- StartApp Inc.
- Tapjoy, Inc.
- Verizon Media
- ZEDO, Inc.
- Zoomd Technologies Ltd.
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