The hygiene product industry is experiencing considerable growth in the market since the Covid-19 outbreak in 2019. The use of hygiene products such as soaps, handwash, and sanitizers has surged significantly in recent times. The hygiene products fall under the essential services hence the manufacturing units are working continuously to meet the demand of the hygiene products in the market. Several manufacturers even have to increase their production capacity to meet the demands. For instance, ITC Ltd. informed that approximately 70-80 of its 120 manufacturing locations in India, including those operated by third-party vendors, are currently operational. The facilities are running in between 20% to 60% capacity per month due to complete lockdown.
The increased demand for hygiene products amid the coronavirus spread is driving the performance of the hygiene product companies in the first quarter of 2020. The COVID-19 outbreak will also trigger various lasting changes in the shopping behavior of the consumer, in turn, benefiting the manufacturers in the long run. Moreover, the shift to home working across the globe because of lockdown had also sapped the demand for grooming products such as shampoo and deodorant.
Since WHO announced the Covid-19 outbreak as pandemic the shortage of hygiene products such as sanitizer was observed all across the globe. The majorly affected country China suffered most of the shortage of hygiene products. Major players from the hygiene product manufacturing industries including P&G, Hindustan Unilever, and ITC has exported many consignments containing hygiene products across the globe. For instance, from its global units, P&G has sent Safeguard sanitizers, Ariel detergents, and Oral-B toothpaste in China. Hindustan Unilever also took the initiative and sent sanitizers to many South East Asian countries from its units in India. Hygiene manufacturers also made many efforts to maintain the uniformity of price as many stores are taking advantage of the widespread Covid-19 scare by hiking the price of the popular product. For instance, Israel’s Ministry of Economy and Industry announced that the country’s major pharmacy and supermarket chains have agreed to limit the price of alcohol-based hand sanitizer to approximately $2.7 per 100 milliliters.
Moreover, many hygiene product manufacturers are also using online portals to promote awareness and their products. For instance, Lysol, P&G, and Clorox recently created websites promoting awareness and claiming some of their disinfectant products were effective against viruses similar to 2019 Novel Covid-19. Another major player P&G is also putting out its new line of sanitizing products called Microban 24 with TV ads touting they were better than rival company Lysol. The recent market dynamic studies have shown that the retail sales for companies such as Lysol wipes and rival Clorox wipes have risen approximately 184% during February 2020 as compared to the stats of last year sales. Also, the shares of Reckitt, P&G, and Clorox have recorded considerable performance in the broader market, which has plunged since the first case of Covid-19 was detected in China in December 2019.
OMR Global recently published report on https://www.omrglobal.com/industry-reports/hygiene-industry
The Report Covers
- Comprehensive research methodology of the global hygiene product Industry.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global hygiene product Industry.
- Insights about market determinants that are stimulating the global hygiene product Industry.
- Detailed and extensive market segments with regional distribution of forecasted revenues.
- Extensive profiles and recent developments of market players.
Global Hygiene Industry – Segmentation
- Sanitizer
- Soap
- Tissue
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