Global hygiene product industry is growing at a CAGR of 3.8% during the forecast period. A rapid rise in consumer demand for gender-specific hygiene products and a rise in consumer desire for personal beautification fuel demand for the hygiene industry. Furthermore, an increase in consumer preference for multi-faceted personal hygiene especially after the COVID-19 pandemic, and grooming products favorably affect the market growth. The Centers for Disease Control (CDC) commissioned an online survey in which a nationally representative sample of 502 US adults participated in 2021. In that survey, 60% of respondents cleaned or disinfected their home more frequently to prevent SARS-CoV-2 infection, 19% of respondents applied bleach to food items, such as fruits and vegetables, and 10% reported misting their body with a cleaning or disinfectant spray. SealDez from Seal Latvia offered consumers a multi-purpose disinfectant. The product is a dual-purpose hand treatment and surface disinfectant. Pure Citrus offers a Pure Hand and Surface Sanitizing Spray, touting a multi-purpose formula for use on hands and surfaces. However, several companies in India have launched to produce wash products in response to the pandemic. This includes Marico India’s Veggie Clean and Nykaa’s Veggie Safe.
Moreover, key vendors such as Unilever PLC, ITC Ltd., Tork, and others operating in the market are adopting various strategies such as partnership, collaboration, and new product development that positively impact the market growth. In September 2022, Tork, and Essity, partnered with the Green Bay Packers and the Philadelphia Eagles to kick off the 2022 “Tackle Hygiene with Every Catch” campaign. As part of this program, Tork and its respective NFL partners work to raise awareness and promote the benefits of proper hygiene, and ultimately provide community partners with essential hygiene products that help reduce environmental impact. As a part of a partnership deal, Tork donate $250 worth of safe, effective, and sustainably produced hygiene products, such as hand sanitizer, wet wipes, paper roll towels, and toilet paper (up to $30,000 in products) to local nonprofit organizations that are working to improve the well-being of those in need.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Type
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- including 3M Co., Byotrol PLC, Essity AB, Unilever PLC, ITC Ltd., Johnson & Johnson, and The Procter & Gamble Co., and others.
Hygiene Market Report Segment
By Facial, Body, and Hair Care
- Feminine Care
- Hand Care
- Incontinence Supplies
- Oral Care
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Hygiene Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- 3M Co.
- Byotrol PLC
- Essity AB
- Georgia-Pacific LLC
- Henkel AG & Co. KGaA
- ITC Ltd.
- Johnson & Johnson
- Kimberly-Clark Corp.
- Reckitt Benckiser Group PLC
- The Clorox Co.
- The Procter& Gamble Co.
- The Scott Paper Co.
- Unilever PLC
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