The global hibiscus flower powder market is projected to exhibit a significant growth, at a CAGR of around 7.0%, during the forecast period. Hibiscus flower powder is gaining acceptance across various industries, such a pharmaceuticals, cosmetics, and food & beverages. The major factors associated with the hibiscus flower powder market growth include the rising urbanization and per capita income across the globe. This has increased the presence of largely health conscious population, which is further augmenting the demand for medicinal solutions that can cure health. Therefore, a wide range of health benefits associated with the hibiscus flower powder is increasing its presence across the globe.
Hibiscus flower powder is securing a position in the hair loss treatment. It is said that it can cure hair loss problems if used on a regular basis with henna or curd. This powder strengthens the roots and thickens the hair. The oil of hibiscus rejuvenates the scalp and further enhances the hair growth. As hibiscus flowers are rich in amino acids and vitamin C; therefore, the hibiscus flower powder improves hair circulation and stimulate healthy hair growth. Along with hair loss, hibiscus flower powder is said to prevent premature graying, dryness, frizz, and encourages conditioning and regrowth of the hair. There are several companies that have already introduced hibiscus flower shampoo in the market. Some of these companies are Nyassa and Forest Essential.
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Along with hair loss treatment solution, the hibiscus flower powder is expected to find its significant application in breast cancer treatment. Hibiscus flower induces apoptosis in breast cancer cells. Hibiscus rosa-sinesis (hibiscus) have several medicinal and anticancer properties, as it has antioxidant and hypolipidemic properties. However, the research is still going in the approval for the treatment of cancer with hibiscus flower powder. It is expected that if hibiscus flower powder gains an approval for the treatment of cancer then it may reduce chemotherapy-inducing side effects. In addition, the rising prevalence of breast cancer globally, is further driving the hibiscus flower powder market.
In addition, the hibiscus flower powder can be used in the treatment of gall bladder and kidney stones. Hibiscus flowers act as a uricosuric and diuretic substance in patients dealing with urologic disorders. According to the Thai traditional medicine, the hibiscus flower powder can be used in the treatment and prevention of urinary stones. Moreover, the hibiscus flower powder for people suffering with high blood pressure and cholesterol and to increase the content of breast milk. Along with this, the hibiscus flower powder is further driven by its increasing adoption in depression, menstrual cramps, liver health, digestion, and weight management. Such large benefits of hibiscus flower powder are expected to propel its demand across the globe.
Global Hibiscus Flower Powder Market-Segmentation
By Application
- Processed & Convenience Foods
- Beverages
- Meat & Fish Products
- Others (Soups and Spice Mixes)
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