Hard tea market is anticipated to grow at a significant CAGR of 23.2% during the forecast period. The growing awareness towards low content alcoholic beverages among people is driving the demand for hard teas across the globe during the forecast period. A Hard Tea is a, tea-based water with any flavour of choice with low alcohol content and no-to-low sugar with very less calories. High alcohol content beverages has harmful effect on health such various disease and death also. Nonalcoholic beer, nonalcoholic wine or even spirits and other types of nonalcoholic drinks like shrubs or kombucha are gaining pull. Due to this the consumers mind is shifting towards other low content alcoholic beverages which is boosting the demand for hard tea. For instance in January 2019, Heineken International B.V. launched “Heineken 0.0”, an alcohol-free malt beverage brewed with a unique recipe for a distinct, balanced taste with only 69 calories per bottle. Heineken’s master brewers created the new zero-alcohol option using only natural ingredients, resulting in a brew for beer lovers, by beer lovers. Further, In March 2021, Heineken launched Pure Piraña hard seltzer in Europe, following a successful trial in Mexico and New Zealand launched in three flavors lemon lime, red berries, and grapefruit. The hard seltzer, crafted with carbonated purified water and a splash of natural flavourings, together with 4.5% alcohol by volume. Due to these product launches consumers are getting awared about low alcohol content beverages like hard teas for consumption which is propelling the market during the forecast period.
The global hard tea market is segmented based on ABV%, flavor, and distribution channel. Based on abv%, the market is segmented into 2%-5%, and more than 5.1%. Based on flavor, the market is sub-segmented into lemon, raspberry, peach, orange. Based on distribution channel the market is segmented into online and offline. The above mentioned segments can be customized as per the requirements. Based on flavor the lemon flavor is anticipated to grow at the fastest rate during the forecast period, owing to the importance of immunity-rich food and drinks is driving the demand for lemon-flavored hard teas. Lemon is abundant in vitamin-C to boost immunity, folate to improve reproductive health and potassium which regulates the electrolyte balance in the body. Lemon is packed with astringent properties, which work to remove dead skin cells and rejuvenate face. Moreover, it also possesses anti-inflammatory traits, which effectively combat acne, pimples and eczema, promoting overall skin health and also lemon has a tangy flavor which many peoples likes. In addition, citrus-flavored compliment alcoholic beverages as they help in creating a refreshing beverage that is favored by a large consumer base. Further it gives a tangy taste which boost the demand for lemon flavor head teas across the globe. For instance, in March 2022 Twelve5 Beverage Co. expanded their product portfolio through a line extension into a convenient 19.2 oz., single can size. They launched product in three flavors named, Twelve5’s Rebel original hard tea sweet, real black tea flavor with a splash of zesty lemon, Twelve5’s rebel half & half hard tea blended perfectly with a tangy and refreshing lemonade, Twelve5’s rebel peach hard tea with a burst of juicy peach. Twelve5’s rebel hard tea 19.2 oz. line-up will be available in C-stores, grocery stores, liquor stores and other retail locations that sell single serve alcoholic beverages in march.
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Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Market Segmentation
Hard Tea Market by ABV %
- 2%-5%
- More Than 5.1%
By Flavor
- Lemon
- Raspberry
- Peach
- Orange
By Distribution Channel
- Online
- Offline
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- ?Mark Anthony Brands, Inc.
- 100 Thieves, Inc.
- Bold Rock Hard Cider
- Crook & Marker LLC
- Loverboy Inc.
- Molson Coors Beverage Co.
- Nude Beverage
- Venture Tea (Pvt) Ltd.
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