The global handheld electric massager market is anticipated to grow at a significant CAGR of 5.7% during the forecast period. A handheld massager is an electronic device used to give massages. The handheld massager is of two types, wired and wireless, and used in spas, households, and hospitals. Handheld massagers are used to relax the body muscles and stiffness in a particular area. Handheld electric massagers are handy to carry and portable which saves so much time from the busy lifestyle. The handheld massager helps to recover the everyday stress, makes the body flexible, reduces muscle stiffness, and many more. Rising population along with disposable income level is the prominent factor boosting the demand for handled electric massager. Due to busy life and hectic schedule which makes people tired at the end of the day, the need for an electric massager to get rid of tiredness is surging, which in turn creates scope for market growth.
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by Types (Wired Massager and Wireless Massager),
by Application (Spa, Household, and Hospital), and Distribution (online and offline)
Impact of COVID-19 Pandemic on Global Handheld Electric Massager Market
During COVID-19 all the spa and therapy centers were closed due to which people adopted handheld electronic massager devices to use at home. But on the other hand, all the manufacturing and production functions were stopped which turn down the handheld electric massager market growth. All the distribution channels were stopped due to the spread of viruses due to which many companies face the downfall in the sales and production of the handheld electric massager.
Segmental Outlook
The global handheld electric massager market is segmented based on type, application, and distribution. Based on the type, the market is segmented into wired and wireless. Based on the application, the market is sub-segmented into the spa, household, and hospital. Based on the distribution, the market is segmented into online and offline.
The Europe Region is Likely to Hold the Prominent Share in the Global Handheld Electric MassagerMarket
The Europe region is expected to hold the major share in the handheld electric massager market as the electric massagers market is well established in the Europe region and many big companies launch new and developed variants of the electric handheld massager. Many big companies are also partnering with celebrities and sports persons to promote their products and to be the face of the brand. For instance, in June 2021, Therabody partnered with professional footballer Cristiano Ronaldo as the company’s newest Therabody Athlete. Additionally, Therabody will launch its products in the US, UK, Europe, Canada, Australia, China, and Japan.
Market Players Outlook
The major companies serving the global Handheld electric massager market include Addsfit, Donnerberg, Hyper Ice, Inc., Naipo, Therabody (Wellness Therapy), and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2022, Power Plate introduced a Power Plate Pulse massage gun. The Power Plate Pulse is a powerful, lightweight, whisper-quiet full-size handheld massager designed to relax and repair the body muscles.
The Report Covers
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global handheld electric massager market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.
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