Green tea market is expected to grow at a CAGR of 6.3% during the forecast period. Due to its health benefits such as weight loss, reduction of depression, weight loss it is highly adopted by the young population all across the globe. According to the Food and Organization of the United Nations, the output of green tea across the globe is anticipated to increase at faster rate of 7.5% annually to reach 3.6 million tons in 2027, largely driven by China, where the production of green tea is projected to reach more than double from 1.5 million tons in 2015-2017 to 3.3 million tons in 2027.
The higher price of green tea in comparison with green tea and the lack of awareness, especially in developing economies may restrict the consumption of green tea during the forecast period. However, the expansion of the product portfolio and the increasing marketing activities and advertising by the key market players are projected to offer promising opportunities for the key players of this market segment.
Green tea is rapidly becoming a popular drink across the globe due to the perceived health benefits that it offers including weight loss, digestive benefits, and relieves in depression. The green tea contains substances called polyphenols that contribute to its activity against cancer. In addition, green tea is believed to reduce the effect of LDL cholesterol, cancer cells, and cures head and body aches. The rising awareness levels of its proposed health benefits among consumers especially in the metro cities or in regions where non-milk tea consumption is more than the national average consumption of tea is a major factor to drive its market growth. Green tea is generally known to have lower caffeine content per cup (24-41 mg) than green tea (14-61 mg) and much lower caffeine content than coffee per cup (95-200 mg).
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Green Tea Market Segmentation
By Format
- Ready-to-Drink
- Loose Tea Powder
- Tea Bags
By Nature
- Organic
- Conventional
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of The World
Company Profiles
- AMORE Pacific Corp.
- Arbor Tea (New World Tea, LLC)
- Associated British Foods PLC
- Barry’s Tea
- Celestial Seasonings, Inc.
- Ceylon Organics, Ltd.
- ITO EN (North America) Inc.
- Tata Global Beverages
- Nestlé S.A.
- Numi Inc.
- Twining and Co., Ltd.
- The Republic of Tea, Inc.
- Starbucks Corp.
- The Hain Celestial Group, Inc.
- Townshend’s Tea Co.
- Unilever Group
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