The global yoga matmarket is anticipated to grow at a considerable CAGR of 5.4% during the forecast period. Surge in government initiatives to promote healthy lifestyle among people adds to the growing demand of global yoga mat market. Many governments of different regions have initiated awareness of yoga, its benefits and supportive programs to promote yoga among people. For instance, Ministry of Ayush designed and developed five minutes duration yoga protocol, named Y-break, for work place by an expert committee in 2019 and module was launched in January 2020 on pilot project. The Centre has asked all its departments to promote ‘Y-break’ among employees to refresh, distress and refocuses them with enhanced efficiency at workplaces. These initiatives by the government are expected to flourish the consumption of the yoga mats. Moreover, growing number of yoga studios in developed regions is expected to further drive the product demand.
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The COVID-19 pandemic has caused complete disorder in global supply chains which resulted in several trade barriers all over the world. However, the pandemic has positively impacted the yoga mat market as health-related products were the most bought products globally. This increased demand of health-related product was due to the growing attention of individuals towards health. During COVID-19 pandemic yoga practice at home surged as people started to avoid places like yoga clubs in the fear of being exposed to virus or germs. Hence, Home workout and yoga practice at home started gaining traction among people with the start of pandemic which increased the demand for yoga mats in the market.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Market Segmentation
Global Yoga Mat Market by Material
- PVC
- TPE
- Rubber
- Cotton/Jute
- Others
Global Yoga Mat Market by End User
- Yoga & Fitness Clubs
- Household
- Others
Global Yoga Mat Market by Distribution Channel
- Online
- Offline
Regional Analysis
- North America
- United States
- Canada
- Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Rest of the World
Company Profiles
- Airex AG
- AshtaLuxe
- Aurorae, LLC.
- Badra Co., Ltd.
- Barefoot Yoga Co
- Bean Products, Inc.
- Ecoyoga Ltd
- r.o.
- JadeYoga
- Kolckmann GmbH
- LIFORME
- RFE International Ltd (adidas AG)
- Ryan Oversea
- YAAZHTEX
- YogiFi
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global Yoga Matmarket. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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