The global sports nutrition market is estimated to grow at a CAGR of 8.6% during the forecast period. Significant demand for sports nutrition supplements, including protein, vitamin D, and probiotics are primarily encouraging the growth of the market. Take a dietary supplement is vital for sportspersons to enhance their strength and improve their performance. According to the 2019 Council for Responsible Nutrition (CRN) survey, 77% of the US adults take dietary supplements, as compared to 65% in 2009. This rising demand for dietary supplements among adults has witnessed owing to the rising number of athletes and shift towards a healthy lifestyle.
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For instance, as per the figures from the 51 National Federation of State High School Associations (NFHS), the number of participants in high school sports in 2017-18 reached an all-time record high of 7,980,886, which includes the District of Columbia. The number of boys participating in high school sports set a new standard at 4,565,580 and the number of girls reached an all-time high of 3,415,306. The rising number of sportspersons is supporting the adoption of nutrition supplements as it enables to increase sporting performance. A properly planned nutritious diet meet an athlete’s mineral and vitamin needs and offer adequate protein to promote muscle repair and growth.
As per the 2019 CRN Survey, protein is among the most popular ingredient in both the classes of sports nutrition and weight management, particularly among males and the 18–34-year age group. The use of protein continues to be higher among males as compared to females. The protein use among supplement users (age 18-34) increased from 21% in 2015 to 39% in 2019. Among age group, 35-54, the use of protein among supplement users increase from 15% in 2015 to 28% in 2019, whereas among people more than 55, it was increased from 7% in 2015 to 17% in 2019.
In addition, the trend towards the consumption of probiotics has also reported in the US. Among the age group, 35-54, the use of probiotics among supplement users increased from 13% in 2015 to 19% in 2019. The major factor contributing to the rising adoption of probiotics is to maintain gut health. In sportspersons, probiotics strains can enhance absorption of crucial nutrients, including amino acids from protein. Due to excessive training, immune depression in athletes worsens, which increases the risk of respiratory tract infection. Probiotic strains can minimize the number of severity and duration of upper respiratory tract infections. As a result, the demand for probiotics and other nutrition supplements is expected to grow significantly, which in turn, will drive the global sports nutrition market.
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Sports Nutrition Market Segmentation
By Product
- Drinks
- Foods
- Supplements
By Distribution Channel
- E-Commerce
- Brick and Mortar
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
