The global probiotic supplements market is anticipated to grow at a CAGR of nearly 8.0% during the forecast period (2022- 2028). Probiotics products are now used to diagnose mental illnesses, as well as to treat digestive issues and neurological disorders. Furthermore, they strengthen the human immune system, protect proteins & lipids from oxidative damage, and reduce pathogens in the body Nutritional supplements are likely to continue their dominance in the probiotics dietary supplements market, on account of the rising awareness about preventive healthcare. There are various benefits provided by nutritional supplements that include bringing improvements in digestion and bone density individually are the factors that drive the market growth. Consumers are getting familiar with probiotics and their benefits, with the introduction of innovative probiotic products in various delivery formats, including capsules, powders, liquids, and other forms.
Furthermore, consumers are aware of the need for a change of probiotic content, as per the need of an individual. Therefore, this factor has created an opportunity for the players to produce tailored probiotic supplements. The majority of people today suffer from obesity, digestive issues, gastrointestinal infections, vaginal infections, and other ailments. Taking this into account, the market players have developed probiotics products to aid in the treatment of such diseases. Also, the rise in health problems population globally has increased the demand for developing healthy food alternatives. These foods are enhanced with nutritional value to support supplements that further support the market growth.
Some major companies in the market include Nestlé SA, Danone SA, and BioGaia AB, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in June 2020, Organic India (Boulder, CO) has launched a psyllium pre & probiotic fiber powder in three flavors, such as orange, cinnamon spice, and original, which can be utilized in baked products, smoothies, and other applications.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Bacteria Type
- By End-Use
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape– Nestlé SA, Danone SA, and BioGaia AB, among others.
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Global Probiotic Supplements Market Report by Segment
By Bacteria Type
- Lactobacillus
- Streptococcus
- Bifidobacterium
By End-Use
- Children
- Adults
- Aged
By Distribution Channel
- Supermarket
- Specialty Stores
- E-Commerce
- Pharmacy
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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