The global pet vitamins and supplements market is anticipated to grow at a CAGR of 5.4% during the forecast period (2022-2028). Pet supplements are prepared foods derived from plant and animal raw materials that include concentrated quantities of nutrition to make up for vitamin, protein, and mineral deficits. It contains important nutrients that aid in the improvement of pet health. The industry is primarily driven by rising pet-care spending and an increase in pet adoption across the globe. Pet owners are willing to spend a lot of money to protect their pets’ health, that has resulted in an increase in pet health spending. In order to serve the ever-demanding consumer, the pet care business is always challenging itself to develop solutions that are more effective, have better taste, are longer-lasting, are more interesting, and cure more health conditions. Pet vitamins and supplements are in high demand as pet owners believe that pets should be treated similarly to little children. Natural and organic pet vitamins are growing in popularity. Pet supplements are including herbs and superfoods, that will help the market expand.
The COVID -19 pandemic created a positive impact on the pet vitamins and supplements market. During the lockdown, people and their pets were confined to their homes, that boosted pet vitamins and supplements sales. Additionally, COVID-19 has significantly elevated awareness of the importance of proactively maintaining immunological health.During the ongoing COVID-19 outbreak, pet owners are paying great attention to their pets’ health and well-being. Concerns about pet immunity sparked by the pandemic are converting into commercial opportunities and boosting market growth. Supermarkets, small retail businesses, pet stores, and vet care pet clinics are all part of the offline category. Consumers prefer to purchase pet supplements from pet stores and vet clinics since these establishments provide suitable information and suggestions, as well as pet care tips.
Moreover, on the other hand, the online segment provides a large range of products at varying prices, making it easier to meet the needs of a diverse spectrum of clients, particularly those on a tight budget. Customers are enticed to shop by the availability of a large choice of international brands, great discounts, free shipping, and simple return policies, which is boosting the market. To showcase their innovative product offers, many pet supplement manufacturers are introducing new pet supplements with a variety of ingredients. For instance, in November 2020, Nestle Purina has introduced a new line of pet food that contains plant and insect proteins. The new pet food was created with the nutritional needs and taste preferences of cats and dogs in mind. The protein sources were combined to provide all of the critical amino acids that dogs and cats require, as well as varying quantities of insect proteins for each.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Pet Type
- By Application
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Hill’s Pet Nutrition, Inc., Mars Inc., Nestle S.A., Novotech Nutraceuticals, Inc., Wellness Pet Co., among others.
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Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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Global Pets Vitamins and Supplements Market Report by Segment
By Pet Type
- Dog
- Cat
- Bird
- Others
By Application
- Multivitamins
- Skin & Coat
- Prebiotic & Probiotics
- Protein & Peptides
- Others
By Distribution Channel
- Online
- Offline
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