The global nicotine pouches market is anticipated to grow at a significant CAGR during the forecast period (2022- 2028). The nicotine pouch is dedicated to tobacco-derived nicotine products. It is a smoke-free, spit-free tobacco-derived nicotine pouch. A nicotine pouch is a small bag that contains the addictive chemical nicotine and some other ingredients. It doesn’t have tobacco leaf in it. People who use nicotine pouches consumed by mouth. The main ingredient involved in nicotine pouches include nicotine, water, flavorings, sweeteners, and plant-based fiber. These pouches are white, discrete, and don’t stain the teeth or lips as they do not have tobacco leaves and are available in different flavors such as coffee, fruits, and mint, among others.
The rise in demand for nicotine pouches from people who want to quit smoking and increasing awareness about the effects of consuming tobacco are some factors driving the growth of the global nicotine pouches market. Nicotine pouches support the smoker quit smoking as they are much healthier than consuming tobacco as it can cause serious health issues such as increased chances of heart disease and stroke, tooth loss, and mouth cancer. Nicotine pouches are the best substitute for people who want to quit smoking. According to the Centers for Disease Control and Prevention (CDC), in the US, most adult cigarette smokers want to quit smoking. These are some factors accelerating the growth of the market. Additionally, nicotine pouches do not have any expiry date and as they are available in different flavors that provide options to consumers to choose the taste they prefer. However, regular use of nicotine pouches may cause serve gum disease, oral cancer, or leukoplakia which is restraining the growth of the market.
Some major players in the market include Swedish Match AB, 77 nicotine pouches, and The Art Factory AB, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in September 2021, Chill Brands Group launched Tobacco-free oral nicotine pouches. Additionally, in November 2020, British American Tobacco (BAT) acquired the nicotine pouch business of the US based Dryft Sciences.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Swedish Match AB, 77 nicotine pouches, and The Art Factory AB, among others.
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Global Nicotine Pouches Market Report by Segment
By Type
- Coffee Flavors
- Mint Flavors
- Fruit Flavors
- Other Flavors
By Application
- Offline
- Online
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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