The global mobile sensing fitness market is anticipated to grow at a considerable CAGR during the forecast period (2022-2028). The various launches by key players with more features and unique designs is expected to drive the growth of the market over the forecast. For instance, in August 2021, Fitbit has expanded its product portfolio in India. The company has launched Fitbit Luxe and Fitbit Luxe special edition smart tracker with jewelry like design and advanced technology. The smart tracker can monitor breathing rate, heart rate variability (HRV), resting heart rate (RHR), and skin temperature variation. Fitbit says that the SpO2 tracking feature will also be introduced to the device soon. The tracker comes with a battery life of up to 5 days and offers additional features like alarms, stopwatch, and customizable call, text, and smartphone notifications.
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Increasing health awareness among consumers is a key factor driving the growth of the mobile sensing fitness market. Through a smartwatch, the user can take the necessary precautions in advance according to their health. The increasing health awareness along with growing spending capacity among individuals is another factor propelling the growth of the mobile sensing fitness market. For instance, according to the Organization for Economic Co-operation and Development (OECD) stated that preliminary health spending estimates for a group of 16 countries suggest that per capita health increased by around 4.9% on average in 2020. In addition, time-consuming and high cost of routine health checkup, and hectic lifestyle has given rise to need for mobile or portable fitness gadgets for continuous monitoring health fitness.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Global Mobile Sensing Fitness Market Report Segment
By Product Type
- Activity Tracker
- Smart Watches
- Heartrate Monitoring
- Speed
- Cadence
- Other Performance Monitoring
By Mobile Connectivity
- Ultra Low Power Component
- Bluetooth (Classic & Smart)
- ANT Sensor Alliance
- Near Field Communication
- BodyLAN
- Wi-Fi
Global Mobile Sensing Fitness Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global mobile sensing fitness market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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