The global makeup cosmetics market is anticipated to grow at a CAGR of 5.0% during the forecast period (2022-2028). A hectic schedule, changes in routine, eating habits, and sleep cycle shifts are all contributing to an increase in body and well-being concerns. Makeup cosmetics products can make people look healthier and more appealing by improving the quality, cleansing, and beautifying exterior body parts. As a result of these circumstances, there has been a surge in product demand from both young and old people. Likewise, the rising popularity of sun care products, night skin repair creams, and other similar goods are likely to raise product demand.
Various market participants are using digital marketing tactics, creating interactive commercials, and putting out significant effort to promote their products via social media, all of which are expected to increase product demand. As social media’s influence grows and internet penetration climbs, consumers are increasingly turning to e-commerce to acquire personal care products.
Manufacturers are changing their product branding and advertising tactics to enhance sales in different countries. Manufacturing businesses have used innovative techniques such as new product launches with natural components and appealing packaging to boost sales of their beauty cosmetics items. Consumers, particularly women, prefer to utilize makeup cosmetics items that are convenient and easy to use while traveling or attending social gatherings, as makeup cosmetics have become a vital part of their lives.
Also, using natural chemicals in the making of makeup cosmetics that have no negative effects on the skin is a popular method used by manufacturers to attract more customers. This also helps firms in this area increase their earnings. The global makeup cosmetics industry is driven by all of the firms’ strategies together.
Some major players in the market include Beiersdorf AG, L’Oréal S.A., Procter & Gamble Co., Shiseido Co., Ltd., The Estée Lauder Companies Inc., Unilever, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market.
The Estée Lauder Companies Inc. offers Double Wear Stay-In-Place Radiant Concealer 2W Light Medium. It’s super-blendable, crease-resistant, and lasts for 12 hours. Botanical extracts such as chia, camelina, and kukui nut oils nourish the skin. The dazzling formula brightens and covers dark circles around the eyes. It conceals imperfections and reduces redness. The huge two-sided sponge tip applicator offers a flat-angled edge for concealing, contouring and emphasizing wider regions of the face, as well as a precise tip for covering dark circles perfectly.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Product Type
- By Gender
- By Distribution Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Beiersdorf AG, L’Oréal S.A., Procter & Gamble Co., Shiseido Co., Ltd., The Estée Lauder Companies Inc., Unilever, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
A full report of Global Makeup Cosmetics Market is available at: https://orionmarketreports.com/global-makeup-cosmetics-market/108367/
Global Makeup Cosmetics Market Report by Segment
By Product Type
- Face Primer
- Liquid Foundation
- Concealer
- Blush
- Others
By Gender
- Men
- Women
By Distribution Channel
- Supermarket
- Specialty Stores
- E-Commerce
- Others
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