The global facial mask market is anticipated to grow at a CAGR of 7.6 % during the forecast period (2022-2028). The global facial mask market is growing due to the increasing presence of beauty products on the online platform. The rising demand for E-commerce globally and the easy availability of products are also boosting the growth of the market. The changing preference of the consumers and their shifting towards online platforms owing to their features such as security features for online payments, customer-friendly services, easy-to-navigate shopping websites, and simple delivery are making the manufacturers develop their online portal and is expected to propel the growth of the market.
The increasing investment by major market manufacturers for research and development and shifting towards consumer preference for organic products over chemical facial masks is also boosting the growth of the market. Different strategies in the online platform such as providing huge discounts, sending sample packets of new products along with their orders, flash sales, and others by the market players to increase their sales numbers are also expected to boost the growth of the facial mask market. Additionally, manufacturers are also collaborating with social media influencers and content creators to create brand awareness and promote their products. Several promotions and advertisements are creating awareness in the customer to have better ideas about facial masks and tutorials about how to use them and reviews about the products on the online platform are further expected to surge the growth of the facial mask market during forecast period.
Some major players in the market include Proctor & Gamble Pvt. Ltd., Avon Products, Inc., The Estee Lauder Companies, Inc., Revlon Inc., Lotus Herbals Pvt. Ltd., Johnson & Johnson Ltd., Kao Corp., and The Unilever Plc among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance:
- In February 2022, Quench Botanics announced the launch of a Matcha better bubble face mask for skin detox that combines the goodness of matcha green tea, bakuchiol, chamomile flower extracts, glycerin, and vitamin E to create a unique sheet mask that foams up and deep cleanses the skin.
- In January 2022, Oscar Mayer announced the launch of its first-ever bologna-inspired face mask.
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Market Coverage
- The market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Ingredient
- By distribution Channel
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Proctor & Gamble Pvt. Ltd., Avon Products, Inc., The Estee Lauder Companies, Inc., Revlon Inc., Lotus Herbals Pvt. Ltd., Johnson & Johnson Ltd., Kao Corp., The Unilever Plc, and others.
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Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
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Global Facial Mask Market Report by Segment
By Type
- Clay Masks
- Skin Masks
- Sheet Masks
- Peel-Off Masks
- Others
By Ingredient
- Natural Facial Mask
- Synthetic Facial Mask
By Distribution Channel
- Online
- Offline
By Application
- Personal Usage
- Beauty Salons
- Spa Centres
- Clinics
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