The global exfoliating scrub market is anticipated to grow at a CAGR of 4.5% during the forecast period (2022-2028). An exfoliating scrub is a cosmetic and body treatment product used for hydrating and exfoliating the skin. It is enriched with aromatic massaging oils and ingredients, such as coconut oil, cocoa, apricot, walnut, and almond, to provide additional nourishment to the skin due to various skin nourishment and treatments benefits the product is in demand that in turn impacting positive market growth.
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The growing demand for personal care products represents one of the key drivers of global market growth. This is due to the increasing trend among crowds to engage in a general skincare program. With the changing lifestyle patterns, people are increasingly recognizing their appearance and using a variety of skincare products to maintain a youthful appearance. Along with this, the growing popularity of men’s grooming also contributes to market growth. Moreover, manufacturers of products create new varieties using non-paraben, natural, and organic exfoliating ingredients that can be used on all skin types. The products are also enhanced with anti-inflammatory properties that are safe on the skin and have long-lasting effects. Other factors, including rising consumer spending rates, as well as aggressive marketing activities by manufacturers through social media, and the easy availability of a variety of products through online retail channels, are expected to boost the market growth.
Exfoliators and scrubs are used to remove dead skin cells that are present on the outer surface of the skin and exfoliators and scrubs are useful for all skin types. E-commerce is increasingly becoming a popular platform for buying a variety of household products. Luxury, free home delivery, and easy payment made it possible for consumers to buy products online. There are changes in customer purchasing practices from offline to online channels. In addition, it provides manufacturers with an alternative to reaching small and large customers, thus contributing to the growth of the massage industry.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Product Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Body Shop, L’Oreal, Innisfree Corporation, Sephora Inc., Shiseido, Star Skin Beauty Group AG, Tonymoly Co. Ltd., and Yunos Co. Ltd., among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Exfoliating Scrub Market Report by Segment
By Type
- Exfoliating Face Scrub
- Exfoliating Body Scrub
By Product Type
- Natural
- Chemical
By Application
- Women
- Men
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