The cleansing lotion market is anticipated to grow at a CAGR of 4.7 % during the forecast period (2022-2028). Cleansing lotions are skin-cleaning creams that help the skin breathe by removing impurities, makeup, and debris. Cleansing lotions are used to address skin issues including oily skin, blackheads, and cutaneous sores. During the projected period, the cleaning lotion market is predicted to rise significantly. Cleaning lotions assist to maintain and refill the skin’s delicate moisture barrier, remove pollutants and dirt thoroughly and gently without destroying vital skin lipids, and protecting the skin from infections such as acne and pimples. Furthermore, the majority of washing lotions are made with natural ingredients and herbal extracts. The benefits associated with utilizing cleaning lotions are likely to boost the market growth during the forecast period.
The global cleansing lotion market is segmented based on the product type, category, and skin type. Based on the product type, the market is sub-segmented into face cleansing lotion and body cleansing lotion. Based on the category, the market is sub-segmented into organic and non-organic. Based on the skin type, the market is sub-segmented into dry skin, oily skin, sensitive skin, normal skin, and others. Among these segments, the organic segment is expected to propel the growth of the market due to the increasing usage and demand for organic cleansing lotions globally.
The major market players in the global cleansing lotion market are Avon Products Inc., Beiersdorf AG, Chanel S.A., Christian Dior SE, Johnson & Johnson Services Inc., L’Oréal SA, The Procter & Gamble Co., Shiseido Co. Ltd., The Estée Lauder Companies Inc., Unilever PLC among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in February 2022, Helen Ambrosen, co-founder and product developer of Lush, launched self-preserving moisturiser and Ultrabland cleanser formulas to nurture both the skin and the bacteria. Each self-preserving product may last up to six months.
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Competitive Landscape-
Avon Products Inc., Beiersdorf AG, Chanel S.A., Christian Dior SE, Johnson & Johnson Services Inc., L’Oréal SA, The Procter & Gamble Co., Shiseido Co. Ltd., The Estée Lauder Companies Inc., Unilever PLC, among others.
By Product Type
Face Cleansing Lotion
Body Cleansing Lotion
By Category
Organic
Non-Organic
By Skin Type
Dry Skin,
Oily Skin,
Sensitive Skin,
Normal Skin, and
Others
By Distribution Channel
Online
Offline
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Scope of the Report
The research study analyzes the Global Cleansing Lotion industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Global Cleansing Lotion Market Report
1. What was the Global Cleansing Lotion Market size in 2019 and 2021; what are the estimated growth trends and market forecast (2022-2028).
- What will be the CAGR of Global Cleansing Lotion Market during the forecast period (2022-2028)?
3. Which segments (product type/applications/end-user) were most attractive for investments in 2022? How these segments are expected to grow during the forecast period (2022-2028).
4. Which manufacturer/vendor/players in the Global Cleansing Lotion Market was the market leader in 2021?
5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
The report covers the following objectives:
- Proliferation and maturation of trade in the Global Cleansing Lotion market.
- The market share of the Global Cleansing Lotion market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
- Current and future market trends that are influencing the growth opportunities and growth rate of the Global Cleansing Lotion market.
- Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the Global Cleansing Lotion market.
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