Increasing number of infringements and other types of frauds are augmenting the growth of the global brand protection market. There are various types of infringements that are becoming major concern for various brands which may cause adverse impact on the financial operation of these brands. Copyright infringements refers to unauthorized copying, distribution, or display of any of the work protected by copyright. Work may cover literary, video, photographic, audio or other art forms. Another infringement includes trademark infringement which refers to the unauthorized use of brand’s trademark on goods and services.
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Trademarks are a badge of origin and anything that can be used to differentiate your products or services from others often falls within this. Trademarks usually take the form of words, logos, patterns, and shapes associated with your brand. Further, design infringements are also driving the demand for brand protection solutions and hence brand protection market. According to a report by the UK government Intellectual Property Office, a staggering 98.3% of design rights owners experience any kind of design infringement.
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Moreover, increasing trade of counterfeit goods is also augmenting the need for brand protection software and hence the global brand protection market growth. Additionally, the major need for brand protection is also addressed to protect the company’s image, reputation and overall value. A major factor for the growth of the market includes increasing counterfeit products all across the globe. As per Organisation for Economic Co-operation and Development (OECD), trade of counterfeit goods was reached 3.3% of the global trade in 2016, which was around $510 billion as compared to $461 billion in 2013 and 2.5% of the global trade.
As per the report published by Sapio Research, for instance, over % of US customers have lost trust in a brand after unintentionally purchasing counterfeit goods online. This dearth of trust has a direct effect on consumer buying behaviour. Moreover, another survey found that nearly 75% of consumers are less likely to purchase products from a brand that is regularly associated with counterfeit goods. This reflects the need for brand protection solutions in order to protect their brands and mitigate revenue declining risks associated with the
Global Brand Protection Market Segmentation
Global Brand Protection Market by Deployment Type
- On-Premise
- Cloud
Global Brand Protection Market by Application
- Advertising Monitoring
- Content Protection Intelligence
- Social Media Monitoring
- Anti-Counterfeiting
- Market Place Monitoring
- Others (Site Blocking Intelligence)
Global Brand Protection Market by End-User
- Retail
- Transportation and Logistics
- IT
- Media and Entertainment
- Others (Healthcare)
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