The global branched-chain amino acid (BCAA) supplements market is anticipated to grow at a significant CAGR of 12.3% during the forecast period (2022-2028). BCAAs are made up of the amino acid’s leucine, isoleucine, and valine. Branched-chain amino acid supplements, in particular, aid in the development and training of muscles and are particularly beneficial to athletes. The expansion of the BCAA market is being aided by the rise in the overall health supplement industry. The rising health awareness is the major factor attributing to this growth. Furthermore, the number of gyms and fitness centers around the globe is also increasing. As a result of this, the BCAA supplement market has seen significant growth. People are becoming more aware of the benefits of daily amino acid ingestion, which is one of the major factors driving the BCAA supplement market. Interesting marketing strategies by manufacturers are also propelling the BCAA supplement market.
The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance-
- In May 2020, RBar Energy has introduced a new almond protein bar line. According to RBar, this almond protein powder contains the 2:1:1 ratio of leucine, isoleucine, and valine needed to enhance lean muscle mass.
- In February 2020, Powerade introduced its Powerade Ultra Citrus Blast Zero Sugar which is a naturally flavored sports drink that contains B vitamins, creatine, and BCAAs such as L-leucine, L-isoleucine, and L-valine.
- In February 2020, BodyLogix has introduced a new native whey isolate protein powder that contains 2.9 grams of leucine and 5.7 grams of additional BCAAs per 31-gram serving.
- In January 2020, Nutry, a Brazilian firm, released a vanilla-flavored post-workout protein snack that contains BCAAs, 10 grams of whey protein, and 26 vitamins and minerals.
- Danone’s MyPro+ protein milk with BCAA, a high-protein, milk-based RTD beverage with 25 g of protein and 5.1 g of BCAAs, was released in October 2019. This fat-free beverage contains no added sugar, colors, or preservatives.
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Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Application
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape– Scivation, Inc., Now Foods, Barbell Nutritions Ltd., Athens Labs Pvt. Ltd., and Quality Nutrition Technology (QNT), among others.
