The global fruit beer market is estimated to grow at a CAGR of 5.7% during the forecast period. Increasing popularity in millennials and a significant rise in the demand for craft beer are the major factors contributing to the growth of the market. An American craft beer consists of an independent and small craft brewer. As per the Brewers Association, in the US, total beer volume sales were dropped 2% in 2019, while the sales of a craft brewer are continued to rise at a rate of 4% by volume, which is reaching 13.6% of the US beer market by volume. The retail sales of craft beer rose 6% up to $29.3 billion, which accounts for over 25% of the US beer market.
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In the US, several craft breweries are incorporating fruits and vegetables, in their beers, owing to the changing test preferences of consumers. The use of fruit provides an additional tool to the brewers in achieving the exact flavor as per the changing consumer requirements. The fruit is more notably featured on the labels of beer, which expresses the healthier drink. Therefore, beer brands mainly use fruit flavor extracts, concentrate juice, and fruit peel. In Europe, the addition of fruit concentrate have started to spread in 2012, which normally involved combining half fruit juice or lemonade with half beer, referred to as shandies. Later on, all key brewers such as Anheuser-Busch InBev, Carlsberg, and Heineken, have started developing fruit-flavored beers.
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- Market Coverage
- Market number available for – 2022-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill Inc., and others
Global Fruit Beer Market-Segmentation
By Flavor
- Peach
- Raspberry
- Apricot
- Cherry
- Apple
- Blueberry
- Others
By Distribution Channel
- Online
- Offline
Global Fruit Beer Market– Segment by Region
North America
- US
- Canada
Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Latin America
- The Middle East and Africa
The Report Covers
- Market value data analysis of 2019 and forecast to 2026.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global fruit beer market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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