The global facial cleansing instrument market is anticipated to grow at a considerable CAGR of 7.5% during the forecast period (2024–2031). The market is expected to be driven by a growth in skin-related disorders as well as increased beauty consciousness among consumers. Additionally, higher expenditure on skincare products and services as disposable income rises is likely to fuel market expansion. For instance, according to the US Census and the Simmons National Consumer Survey, the typical American spends $322.88 per year on skin care—roughly $15,000 over a lifetime. Besides, COVID-19 has resulted in the closure of salons and spas, leading to a surge in demand for at-home beauty treatments. Facial cleansing devices offer consumers an affordable and convenient way to achieve professional-level skincare results at home.
Additionally, facial cleansing devices are becoming increasingly sophisticated, with manufacturers incorporating advanced features such as app connectivity, personalized skincare routines, and multi-functional devices that combine cleansing, massaging, and toning functions. These advancements are driving consumer interest and boosting demand for facial cleansing devices. Recently, in November 2022, Nu Skin Enterprises, a worldwide beauty and wellness provider, created a connected, immersive smart skin treatment and cleansing gadget. The new ageLOC LumiSpa iO system, which features Nu Skin’s revolutionary micropulse technology, takes personalized beauty to a new level with tailored treatment choices, intelligent coaching, skincare routine tracking, and more. Companies are also expanding their market reach through mergers, acquisitions, and partnerships. For instance, in September 2022, Nykaa, India’s leading lifestyle and beauty destination, partnered with Foreo, a beauty-tech pioneer, to sell Foreo’s products across its website, mobile app, and retail stores.
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Market Coverage
- The Market Number Available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Product Type
- By End-User
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Procter & Gamble, Philips, Panasonic, Nu Skin Enterprises, and others.
Facial Cleansing Instrument Market Report Segment
By Product Type
- Silicon Bristle Cleansing Devices
- Fiber Bristle Cleansing Devices
By End-User
- Household
- Beauty Salons
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Facial Cleansing Instrument Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Age Sciences Inc. (PMD Beauty)
- Amorepacific US, Inc.
- Carol Cole Company, Inc. (NuFace)
- Conair, LLC
- FOREO
- Hitachi, Ltd.
- Home Skinovations (Silk’n brand)
- KAKUSAN Group
- Koninklijke Philips N.V.
- MTG Co., Ltd.
- Nu Skin Enterprises, Inc.
- Pacific Bioscience Laboratories, Inc.,
- Panasonic Corp.
- Pixnor (Shenzhen Jiandan Network Technology Co., Ltd.)
- Procter & Gamble Co.
- Quasar Bio-Tech, Inc.
- Remington (Spectrum Brands, Inc.)
- Sephora
- Tria Beauty
- Vanity Planet (Dastmalchi, LLC)
- YA-MAN, Ltd.
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