The European hair care market is anticipated to grow significantly at a CAGR of 3.0% over the forecast period (2021-2027). The UK, Germany, France, Italy, Spain, and the Rest of Europe are the key economies that are driving the growth of the European hair care market over the forecast period. The major factor contributing to the country’s market growth is the rapidly rising usage of organic and herbal shampoo for specifically anti-dandruff and medical shampoo. Natural and organic products of hair care are emerging as a significant segment in the European market.
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In June 2019, L’oreal SA launched a new generation of professional hair care products which are exclusively used in salons and professional institutes. The ranges of shampoos launched are natural, parabean-free, silicone-free, and sulfate-free formula with around 80% to 100% naturally derived ingredients. Furthermore, the product ranges of shampoo are formulated with real flower and plant inclusions suspended. This strategic product launch will cater to the consumer’s demand for shampoo infused with oils, pure organic along with blended formulation, which provides healthy fixes for dry and damaged hair.
Further, in January 2020, Unilever Group launched a new hair care brand named Emerge. Emerge will provide a wide range of textured hair care products. The brand has been launched in partnership with Sundial Brands. The major motive behind the launch is to attract Den Z multicultural women across the globe. The products range includes clean formulas for curls and braids among others. The Products are moisturizing products that have been developed naturally from the extracts and plant-based ingredients, excluding sulfates, parabeans, silicones, phthalates, mineral oil, dyes, and petrolatum which damages the hair.
Apart from it, in October 2019, Avon Corp. completely transformed its hair care product range under the ownership of LG household & health care, Ltd. With the partnership, the company will release multiple cross-LG brand products in the year 2021. Both the companies have planned to work together on providing a collection of hair care, make-up, and skincare products based on the Korea-beloved cushion formula. With this, the company is targeting to step into the luxurious naturalism concept and extend its customer base across the globe.
Market Coverage
- The market number available for – 2020-2027
- Base year- 2020
- Forecast period- 2021-2027
Segment Covered
- By Product Type
- By Distribution Channel
Regions Covered
- Europe
- Competitive Landscape- Avon Co., Henkel AG & Co. KGaA, L’oreal SA, Oriflame Holding AG, among others.
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Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
Ø Deviation from the pre-COVID-19 forecast
Ø Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
European Hair Care Market – Segmentation
By Product Type
- Shampoo
- Conditioner
- Hair Oil
- Hair Colorants
- Hair Styling Products
- Others (Waxes, Paste, Mousses, Hair Treatment Products)
By Distribution Channel
Offline
- Supermarket/Hypermarket
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
Online
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
