The European fruit beer market is estimated to grow at a CAGR of 4.2% during the forecast period. Potential awareness regarding the health benefits of non-alcoholic beer, primarily in adults is the major factor for market growth. A dynamic shift in consumer behavior has been reported in the region, as European consumers are moving towards low alcohol content brands. Most of the European countries witnessed a decline in per capita alcohol consumption, which include the UK, Belgium, Ireland, Switzerland, Ireland, Italy, and France. Despite the decline in alcohol consumption, European consumers are spending more on alcohol. Increasing shifts towards low- or alcohol-free alternatives are expected to be the major cause of rising spending on alcohol.
Non-alcoholic beer contains natural ingredients including fruits and herbs that provide good taste. It contains potent antioxidant and vitamin B6, which enables to maintain health. Owing to the increasing demand for non-alcoholic beer, the number of microbreweries has doubled over the last five years, and the European Union (EU) has an estimated 9,500 breweries (Brewers of Europe 2018 edition). A considerable investment in specialty beers has also been reported in the region, with non- and lower-alcohol beers represented nearly 6% of the overall European beer market in 2017. Norwegian beer involves low alcohol, alcohol-free beer, and non-alcohol beers from 0.0% ABV to 2.7% alcohol by volume (ABV). This trend will likely continue to increase with the increasing number of non-drinker adults in the region, which in turn, is further creating significant scope for the market growth.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
- Segment Covered- By Flavor and Distribution Channel
- Countries Covered- UK, Germany, France, Spain, Italy, and Rest of Europe
- Competitive Landscape- Anheuser-Busch InBev, Heineken N.V., St Peter’s Brewery Co., Ltd., and Carlsberg Breweries A/S.
European Fruit Beer Market-Segmentation
By Flavor
- Peach
- Raspberry
- Apricot
- Cherry
- Apple
- Blueberry
- Others
By Distribution Channel
- Online
- Offline
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European Fruit Beer Market– Segment by Region
- Germany
- UK
- France
- Spain
- Italy
Rest of Europe
Company Profiles
- Alphabet Brewing Co.
- Anheuser-Busch InBev
- Carlsberg Breweries A/S
- Heineken N.V.
- Jubel Ltd.
- Krombacher International GmbH
- Mahou San Miguel
- Siren Craft Brew
- St Peter’s Brewery Co. Ltd.
- Warsteiner Brauerei Haus Cramer KG
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