The Europe STEM toys market is estimated to record a solid CAGR of 6.9% during the forecast period (2021-2027). The retail environment in Europe, particularly in the UK is highly focused, where it gives importance to children in families. The toy industry is also more versatile, where the top-selling lines are highly dependent on the latest television series, movies and fictional characters. The downfall of around 6% during 2019 is expected to regain its momentum during 2020 with a sales boost in Q1. The demand for educational cards and board games is high among school-graders, teenagers, and adults. Further, the growth in acceptance and momentum for robotics engineering in major colleges and universities such as the University of Oxford, Cambridge, might encourage the adoption of STEM related accessories among children right from an early age, thereby contributing to the market growth in Europe.
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One of the major reasons for the rising sales of STEM related toys and games in the European market is the favorable retail environment. The retail environment in Western European countries is characterized by heavy discounts. In addition, the end-users in these countries are known to have a high annual saving ratio. For example, the average Western European’s saves over 10% of their income during a year, which is three times more than an average US national. This high saving creates opportunities for more purchases. This high saving translates itself into opportunities to buy consumer durables. European customers, especially Germans and the British, realistically take advantage of retail discounting fueled by the retailer’s destocking as they have the cash to do so and are willing to pay more for innovative products that can add value and enhance the home experience and ease of convenience.
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Market Coverage
· Market number available for – 2020-2027
· Base year- 2020
· Forecast period- 2021-2027
· Segments Covered- by Age Group, Category, and Distribution Channel
· Countries Covered- UK, Germany, France, Italy, Spain, and Rest of Europe
· Competitive Landscape- Hasbro, Inc.; Learning Resources Ltd.; LEGO System A/S; Mattel; and Ravensburge
Europe STEM Toys Market Report Segment
By Age Group
· 0-3 Years
· 3-8 Years
· 8-12 Years
· 12+ Years
By Category
· Science
· Technology
· Engineering
· Mathematics
By Distribution Channel
· Online
· Offline
(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
