The Europe Mouth Freshener Market is anticipated to grow at a CAGR of 4.5% during the forecast period. The growth of the market is attributed to the increasing adoption of mouth fresheners for oral hygiene. Hence, the adoption of mouth freshener in the liquid form is expected to be significantly high across the region as it promotes good oral hygiene.
The European mouth freshener market is segmented based on product form, category, and distribution channels. Based on the product form, the market is sub-segmented into spray, candies & gum (breath strips), and liquid. The spray and candies & gum segments are expected to hold a major market share during the forecast period. By category, the market is segmented into sugar-free and conventional. Sugar-free segment is expected to witness fast growth in the market during the forecast period. Further, based on the distribution channel, the market is sub-segmented into online and offline. Based on geography, the market is further segmented into Germany, UK, France, Italy, and the rest of Europe. Germany is expected to hold a major market share during the forecast period.
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Europe Mouth Freshener Market Segmentation
By Product Form
- Spray
- Candies & Gum (Breath Strips)
- Liquid
By Category
- Sugar-Free
- Conventional
By Distribution Mode
- Offline
- Online
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Regional Analysis
- UK
- Germany
- France
- Italy
- Spain
Rest of Europe
Company Profiles
- Cloetta AB
- Ferrero International S.A.
- Johnson & Johnson Services, Inc.
- Mars, Inc.
- Mondelez International Inc.
- Nestle SA
- Peppersmith (Freshly Cut Ltd.)
- Perfetti Van Melle Groupe B.V.
- The Hershey Co.
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