The global energy gum market is anticipated to grow at a considerable CAGR of around 7.5% during the forecast period (2024-2031). The market growth is driven by the increasing demand for energy supplements among millennials including health & fitness supplements products. The rising adoption of an active lifestyle, due to the increasing incidence of cardiovascular, pulmonary, and other diseases is also contributing considerably towards market growth. Additionally, the introduction of new flavors, packaging, and ingredients is also presenting enormous growth opportunities to the industry by allowing for product differentiation
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The global energy gum market is segmented based on the flavor (into mint, fruit flavor, and others), application (into fitness training/exercising, sports, business, and others), distribution channel (into online, supermarkets, convenience stores, and health stores) and geographies (into North America, Europe, Asia-Pacific, and the Rest of the World).
Market Highlights
- The supermarket segment is growing at the fastest rate due to the ready availability of energy caffeine gum and other kinds of energy gum marketed by different brands in one place. Also, the facility allows the consumers to take a direct physical look at the products and purchase immediately according to their preferences and needs.
- Also, the fitness training/exercising segment is dominating attributed to an increase in fitness enthusiasts who seek energy boosters such as energy gum for instant energy. Additionally, the increasing participation in fitness activities and the rising consumption of energy supplements are driving segmental growth.
- The North American region is dominating the energy gum market owing to the active participation of youngsters in domestic & international sports and the rising number of fitness franchises across the region.
- Additionally, the Asia Pacific region is anticipated to grow significantly during the forecast period due to the increase in westernization and adoption of innovative products among consumers in the region. Further, growing health consciousness and the rising number of fitness, health centers, and key players in the region are contributing towards industry growth.
- In February 2023, a Melbourne-based firm introduced a sugar-free energy gum, namely Zuum, in Chemist Warehouse locations across the country. The gum contains caffeine, guarana, and B vitamins to increase energy, lessen weariness, and support focus. Each piece of gum has only four calories, it offers the same caffeine as a cup of coffee or an energy drink without added sugar, aspartame, or other harmful ingredients. One packet of Zuum is equivalent to five cups of coffee and is small enough to keep in a pocket or purse.
- However, the market growth is restrained by the rising investigations by the Food and Drug Administration (FDA) into gum due to the presence of high caffeine.
The major players in the global energy gum market include Blast Power Gum, First Energy B.V., Mars, Inc., Mondelez Global LLC, Rev Gum, Simply Gum Inc., Shantou Meiling Food Co., Ltd., and others. The market players are contributing considerably to the market growth by the adoption of various market strategies. For instance, In March 2021, Neuro Gum and Whole Foods partnered to have their mind, energy, and mood-boosting gum and mints stocked in all 500 stores. It launched the Energy & Focus gum designed to help people energize and focus, without the negative effects of sugar crashes or coffee jitters. Moreover, others are designed to optimize composure and clarity of mind to reduce feelings of anxiety and stress and are available in honey lemon and ginger chai flavors.
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