The global energy bar market is anticipated to grow at a considerable CAGR of 5.1% during the forecast period. Increasing innovation and demand for different flavors and textures in healthy snack options is likely to come up as a prospective driver for the growth of the global energy bar market. People are increasingly looking for good taste along with healthy ingredients and texture of the energy bar. Due to this increasing demand manufacturers are focusing to deliver a wide range of energy bars with high energy content and ingredients like fruits, cereals, grains along with different flavors such as chocolate, brownie to satisfy people’s taste buds. Manufacturers are continually making efforts to remain competitive in the market by producing bars that are able to be the best of both worlds.
For instance, in 2021, An Indian startup Fuelled Nutrition, launched the first ever microwavable protein bars. Each bar consists of 15 gms of protein and helps one to achieve their fitness goal. These protein bars come in Chocolate Chip Brownie, Espresso Brownie, and Death by Chocolate variants. Fueled Nutrition protein bars are prepared without added sugar, preservatives, and only with real, whole-food ingredients. Furthermore, in 2018, No Cow, a maker of non-dairy, high-protein, low-sugar products announced the launch of a new innovation – No Cow Energy Bars. No Cow Energy Bars contains real ingredients like oats, nuts, and almond butters and instead of sugar they contain 45mg of Coffee Bean Flour. Coffee Bean Flour is a patented caffeine source that provides a sustainable energy that is the equivalent of a ½ cup of coffee.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered-
- By Nature
- By Type
- By Distribution Channel
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- including Brighter Foods, Clif Bar & Co., General Mills Inc., Sproutlife Foods Private Ltd., Verb Energy, Inc., and others
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Energy Bar Market Report Segment
By Nature
- Organic
- Conventional
By Type
- Protein bars
- Endurance bars
- Fiber Bar
- Carbohydrate Bars
- Cereal Bar
By Distribution Channel
- Offline Retail Channels
- Online Retail Channels
Energy Bar Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East & Africa
Company Profiles
- Aurora Intelligent Nutrition
- BellRing Brands, Inc.
- Built Brands, LLC
- EAT Anytime
- FITSHIT Health Solutions Pvt. Ltd.
- Fullwell Mill Ltd.
- (Larabar)
- General Mills Inc. (Nature Valley)
- com
- Hero Group
- Kellogg Co.
- KIND LLC
- Livvel Wellness Solutions Pvt. Ltd.
- Natural Balance Foods
- NELLSON ANAHEIM
- OTE SPORTS LTD.
- PEPSICO UNITED STATES (Health Warrior)
- Power Crunch
- Rinebars
- Simply Good Foods USA, Inc.
- StayfitEnterprize Pvt. Ltd.
- SternLife GmbH & Co. KG
- YourBarFactory Europe
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