E-commerce packaging is an essential part of the brand identity which makes a favorable impression and strengthens the brand identity. With the trend towards online shopping, packaging continues to play an essential role in both the brand and consumers’ e-commerce experience. Brands have to examine the packaging of products to meet the demand for online shoppers. The increasing trend towards sustainable and cost-effective packaging solutions in the e-commerce industry has been witnessed over the years. As a result, most of the e-commerce companies use cardboard boxes as it is strong, cost-effective, eco-friendly and lightweight to ship.
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The rising presence of major e-commerce players, such as Amazon and Flipkart are strengthening the demand for e-commerce packaging solutions in the region. For instance, as per the International Brand Equity Foundation (IBEF), the Indian e-commerce market is expected to grow to $200 billion by 2026 from US$ 38.5 billion in 2017. Flipkart, Amazon India and Paytm Mall have led the online retail sales in India. The electronics segment is currently the major contributor to online retail sales in India accounted for 48% share in 2018, followed closely by apparel at 29%.
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Geographically, the market is segmented based on North America, Europe, Asia-Pacific, and rest of the world (RoW). Asia-Pacific is anticipated to have significant share in the e-commerce packaging market due to the presence of large population base and the steady increase in internet access in the developing nations. The majority of e-commerce sales has been witnessed in countries such as China, Japan, and India. Additionally, the presence of key e-commerce players such as Alibaba Group, Amazon, Tencent, and Flipkart in the region has further increased the demand for packaging solutions. The e-commerce packaging market various major companies such as Amcor Ltd., Crown Holdings, Inc., International Paper Co., Mondi Group PLC, DS Smith PLC., Smurfit Kappa Group, Fencor Packaging Group Ltd., Lumi, Inc, and Sealed Air Corp.
Global E-Commerce Packaging Market- Segmentation
By Material Type
- Plastic
- Metal
- Paper
- Glass
By Application
- Food
- Beverage
- Healthcare
- Cosmetics & Personal Care
- Industrial
- Others (Household Items)
Global E-Commerce Packaging Market- Regions
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
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(This release has been published on OMR Industry Journal. OMR Industry Journal is not responsible for any content included in this release.)
