The global digital out of home (DOOH) market is estimated to grow at a CAGR of nearly 10.7% during the forecast period. The major factors contributing to the market growth include the rising urbanization across the globe and increasing demand for programmatic advertising. There is an increasing shift from offline out of home advertising to DOOH advertising among end-users owing to the introduction of technologies such as beacons and geofencing that delivers tracking and personalization that were not possible over the past years. DOOH is powered up with advertising technology, such as tracking, geofencing, attribution, retargeting, measurement, and personalizing.
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DOOH is one of the best medium to capture the attention of the public and therefore, industries have been shifting towards these platforms for the successful marketing campaign. DOOH media is placed in the settings with larger public transit, which includes outdoor signage and digital billboards, as well as networks of screens that are used in sectors such as shopping malls and healthcare service providers. The places where DOOH media is most often used include retail stores and shopping malls, airports, bus shelters, and train stations, medical waiting rooms, major roadways, and movie theatres and arenas.
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- Market Coverage
- Market number available for – 2023-2029
- Base year- 2022
- Forecast period- 2023-2029
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global DOOH Market- Segmentation
By Application
- Billboard
- Transit
- Street Furniture
- Malls
- Others
By Vertical
- Entertainment
- Retail and E-Commerce
- BFSI
- Telecom
- Hospitality
- Automobile
- Food and Beverage
- Others
Global DOOH Market– Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
The Report Covers
- Market value data analysis of 2019 and forecast to 2026.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global DOOH market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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