Digital Out of Home (DOOH) Market Update Report 2024 | Industry Trends, Demand, Leading Companies and Segmentation till 2032

The global digital out of home (DOOH) market is estimated to grow at a CAGR of nearly 10.7% during the forecast period. The major factors contributing to the market growth include the rising urbanization across the globe and increasing demand for programmatic advertising. There is an increasing shift from offline out of home advertising to DOOH advertising among end-users owing to the introduction of technologies such as beacons and geofencing that delivers tracking and personalization that were not possible over the past years. DOOH is powered up with advertising technology, such as tracking, geofencing, attribution, retargeting, measurement, and personalizing.

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Digital advertising provides flexibility to deliver a range of content to be displayed. With traditional billboards, the same static image is shown up for several days, while a digital advertisement can change in every 15 seconds. Therefore, digital billboards have crucial importance to deliver the variety on the screen that provides more receptive to messaging and retain viewers interest. DOOH campaigns can create remarkably useful viewership analytics. Instances of information that may comprise the total number of people shown the ads, when it was seen by most people, and their age and gender. This supports advertisers to better understand the impact of advertising on people and whether they are reaching to the target audience.

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  • Market Coverage
  • Market number available for – 2024-2031
  • Base year- 2024
  • Forecast period- 2024-2031
  • Segment Covered- By Source, By Product Type, By Applications
  • Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
  • , and others

Global DOOH Market- Segmentation

By Application

  • Billboard
  • Transit
  • Street Furniture
  • Malls
  • Others

By Vertical

  • Entertainment
  • Retail and E-Commerce
  • BFSI
  • Telecom
  • Hospitality
  • Automobile
  • Food and Beverage
  • Others

Global DOOH Market– Segment by Region 

North America

  • United States
  • Canada

Europe

  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Rest of Europe

Asia-Pacific

  • China
  • Japan
  • India
  • Rest of Asia-Pacific

Rest of the World

The Report Covers

  • Market value data analysis of 2019 and forecast to 2026.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global DOOH market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

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