The global digital marketing software market is anticipated to grow at a significant CAGR of 16.5% during the forecast period. Big data allows banks to target individual consumers rather than segments as a whole, creating greater personalization and better user experience. The single-person segmentation relies on tracking through cookies and other tools and aggregating and collecting data across omnichannel touchpoints such as the web, social media, and applications, which is fueling the growth of the market. Machine automation/ learinings and AI combined with big data allow consumers to offer personalized options, modular services & products, pre-approval for loans & services, and other personalized information. Moreover, banks and other financial institutions can show customers how their rates are calculated, offering discounts for paying on time or investing and otherwise taking steps to use data to automatically create a personalized experience.
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The COVID-19 pandemic has changed everything, from the way people seek information, communicate, and even purchase. The surge in online traffic during COVID-19 meant that industries turned to online channels to engage with customers, which fueled the digital marketing software market. Companies are responsible for outlining the different communication strategies for various brands. People spend more time surfing through the internet while being locked in their homes which had created opportunities for vendors to deliver their content through online mediums.
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Global Digital Marketing Software Market Segmentation
By Service
- Professional Services
- Managed Services
By Deployment
- Cloud-Based
- On-Premises
- By Enterprise Size
- Large Enterprises
- Small & Medium enterprises
By End User
- Automotive
- BFSI
- Education
- Government
- Healthcare
- Others (Manufacturing and Media & Entertainment)
Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
Company Profiles
- Act-On Software, Inc.
- Creito SA
- Google LLC
- Havas SA
- Hewlett Packard Enterprise Co.
- Hubspot, Inc.
- IBM Corp.
- Infor Inc.
- International Business Machines Corp. (IBM Corp.)
- iProspect Media Co.
- Marketo, Inc.
- Publicis Sapient
- RAPP
- SAS Institute, Inc.
- Teradata Corp.
- VMLY&R
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