The global digestive health drinks and food market is anticipated to grow at a CAGR of 7.4% during the forecast period (2024-2031). Consumers are increasingly shifting towards organic and clean label products that are made of natural, organic, and non-GMO ingredients and deliver functional, plant-based nutrition. Health-conscious consumers are becoming more attentive to product formulation which is inclining them towards health drinks featuring organic and clean labels. Formulators are responding to these trends by offering beverages such as natural ingredients-based digestive health drinks. As a result, companies in the food and beverage industry are well positioning their product to address this demand. For instance, Gist, a prebiotic sparkling beverage brewed with only five organically certified botanical ingredients, launched in 2021. The gist is sold in sleek 12-ounce cans with each can of Gist containing four grams of prebiotic fiber, 14 % of the daily recommended value, from sunchokes (also known as Jerusalem artichokes).
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Created with plants, not extracts, Gist contains no sugar or sweetener and zero caffeine. The beverage is available in two distinct flavors, such as Chamomile with Rosemary and Ginger with Rooibos. Additionally, the availability of digestive health food and drinks in various flavors has further aided in propelling the market growth of digestive health drinks and food market. For instance, in July 2021, Health-Ade launched a modernized version of their prebiotic soda line, Health-Ade Pop, formerly known as Health-Ade Booch Pop. The better-for-you soda features new flavors & formulations, for a total of 6 options, including Pomegranate Berry, Lemon Lime, Ginger Fizz, Strawberry Vanilla, Apple Snap, and Juicy Grape. Health-Ade Pop supports gut health with low sugar and all-natural prebiotic formulation which is flavoured with organic ingredients and cold-pressed juice.
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Market Coverage
- Segment Covered-
o By Ingredients
o By Product Type
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- Kellogg’s Co., Nestlé S.A., General Mills Inc., Danone S.A., and International Flavors & Fragrances Inc.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How COVID-19 impacted the market?
o Deviation from the pre-COVID-19 forecast
o Most affected region and segment
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Digestive Health Drinks and Food Market Report by Segment
By Ingredients
- Prebiotics
- Probiotics
- Food Enzymes
By Product Type
- Dairy Products
- Bakery and Cereals
- Non-alcoholic Beverages
- Other Products
Global Digestive Health Drinks and Food Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
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