The global detergent market is anticipated to grow at a CAGR of 4% during the forecast period (2022-2028). The major factor expected to drive the market growth is the rising consciousness regarding personal hygiene and clean surroundings, which stimulated the demand for laundry and household cleaning products. In addition, the increasing usage of detergents in personal and laundry care products, such as optical brighteners, stain removers, shampoo, and bleach, and the rising concerns among consumers about health and hygienic living, apparels-free of germs, dust, and dirt has led to rising per capita spending on laundry detergents all around the globe, which in turn, is contributing to the growth of the global detergent market during the forecast period. Additionally, by application, laundry cleaning is estimated to hold significant share in the market during the forecast period as it is a powerful laundry cleaning products that are applied to stubborn stains before washing and are formulated using a specified surfactant system of naturally derived alkyl or hydroxyalkyl sulfate or sulphonate surfactant and mid-chain branched amine oxide surfactants.
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Some major players in the market include Henkel AG & Co. KGaA, Kao Corp., and Procter & Gamble, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in June 2021, Tide a part of Procter & Gamble announced that the company is going to design the laundry detergent for space applications. The company also added that they signed the space act agreement with NASA to explore the development of cleaning solutions for astronauts. Further, in April 2021, Unilever plc entered into a partnership with LanzaTech and India Glycols. The partnership is to produce a surfactant made from industrial carbon emissions instead of from fossil fuels.
Market Coverage
- The market number available for – 2021-2028
- Base year- 2021
- Forecast period- 2022-2028
- Segment Covered-
- By Type
- By Product Type
- By Application
- By End-User
- By Sales Channel
- Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
- Competitive Landscape- Henkel AG & Co. KGaA, Kao Corp., and Procter & Gamble, among others.
Key questions addressed by the report
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
- Who is the leader in the market?
- How players are addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Detergent Market Report by Segment
By Type
- Anionic Detergents
- Cationic Detergents
- Non-Ionic Detergents
- Zwitterionic Detergents
By Product Type
- Powder
- Liquid
- Gel
- Pods/Tablets
By Application
- Laundry Cleaning Products
- Household Cleaning Products
- Dishwashing Products
- Fuel Additives
- Biological Reagent
- Others
By End-User
- Residential
- Commercial
By Sales Channel
- Hypermarkets and Supermarkets
- Departmental and Convenience stores
- Multi Brands Store
- Online Stores
- Others
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