Deodorant Market is projected to grow at a modest CAGR of 3.8% during the forecast period. The major aspect that drives the growth of the market includes changing lifestyles and intensifying focus on personal hygiene. There has been a growth witnessed in spending on beauty and personal care products throughout the globe. Urbanization is leading to a modern lifestyle that has urged individuals to focus on themselves, thus more and more individuals are opting for various products including deodorants. Rising disposable income and the availability of a variety of products & organic and natural products are the major factors that have played an imperative role in the increased spending on deodorants across the globe. Hence, this is a major driving factor for the market. The deodorants market is also flourished by the launches of body sprays with new fragrances and scents in the personal care industry, especially in emerging economies.
Further, the growing shift of consumers towards organic and natural personal care products due to fewer side effects is estimated to offer the growth of the market. Organic deodorant products are being developed with the combination of ingredients and raw materials extracted naturally without the involvement or the negligible amount of synthetic chemicals. Moreover, continuous product development through organic ingredients and increasing consumer spending on organic materials are gaining the market player’s attention for further product enhancement.
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Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
Segment Covered- By Product Type and Distribution Channel
Regions Covered- North America, Europe, Asia-Pacific, Rest of the World
Competitive Landscape- Adidas AG, Avon Products, Inc., Beiersdorf AG, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Lion Corp., L’Oréal SA, LVMH, Nike Inc., Revlon Inc., Unilever PLC, and among others
Deodorant Market – Segmentation
By Product Type
- Spray
- Roll-on
- Stick
- Others (Cream, Gel, Wipes)
- Building-based Deodorant
- Shipping Container-based Deodorant
By Distribution Channel
- Supermarkets & Hypermarket
- Specialized Cosmetic Stores
- Online Channels
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Deodorant Market – Segmentation by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
- Latin America
- Middle East and Africa
Company Profiles
- Adidas AG
- Avon Products, Inc.
- Beiersdorf AG
- CavinKare Pvt. Ltd.
- Church & Dwight Co. Inc.
- EO Products
- Erbaviva LLC
- Henkel AG & Co. KGaA
- Lion Corp.
- L’Occitane International SA
- L’Oréal SA
- LVMH
- Nike Inc.
- Revlon Inc.
- Sky Organics
- Spirit Nest
- The Estee Lauder Co. Inc.
- The Procter & Gamble Co.
- Titan Co. Ltd.
- Truly’s Natural Products
- Unilever PLC
- Vanesa Care Pvt. Ltd.
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