Global customer intelligence platform market is anticipated to grow at a significant CAGR of 12.2% during the forecast period (2024-2031). The market growth is attributed to the growing adoption of personalized customer experiences, the increasing uses of advanced analytics & AI, and an upsurge in focus on customer retention & loyalty primarily driving the market growth. The increasing application of customer intelligence platforms using AI and machine learning evaluates structured and unstructured data across the enterprise. For instance, in March 2024, Dialpad, Inc., an AI-powered customer intelligence platform, partnered with T-Mobile. Dialpad and T-Mobile have been exploring new technologies to help customers transform their businesses with innovative communication solutions. Dialpad is part of T-Mobile’s unique 5G Network Slicing Beta, which is aimed at significantly improving video calling experiences.
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The data intelligence platform for communications combines industry data management, governance, and data sharing with enterprise-ready generative AI and machine learning (ML) tools. For instance, in January 2024, Databricks introduced a data intelligence platform for communications, a unified data and AI platform tailored for telecommunications carriers and network service providers. With the data intelligence platform for communications, communication service providers (CSPs) benefit from a unified foundation for their data and AI, and can gain a holistic view of their networks, operations, and customer interactions without sacrificing data privacy or confidential IP.
Customer data management advances to a new level with a customer-intelligent platform (CIP). To uncover insights, it links billions of data points from several disparate data sources to serve and connect business users in sales, marketing, commerce, and services. For instance, in March 2024, Alation introduced the data intelligence platform empowering organizations to deliver on their most critical data initiatives. The Alation Data Intelligence Platform, including a next-generation user interface and business lineage capabilities built for data and analytics teams. Additionally, a new Alation expert services offering empowers both business and data leaders to measure and strengthen their organization’s data culture.
Market Coverage
- The market number available for – 2023-2031
- Base year- 2023
- Forecast period- 2024-2031
- Segment Covered-
o By Component
o By Deployment Mode
o By Application
o By Industry Verticals
- Regions Covered-
o North America
o Europe
o Asia-Pacific
o Rest of the World
- Competitive Landscape- Adobe Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, among others.
Key questions addressed by the report.
- What is the market growth rate?
- Which segment and region dominate the market in the base year?
- Which segment and region will project the fastest growth in the market?
- Who is the leader in the market?
- How are players addressing challenges to sustain growth?
- Where is the investment opportunity?
Global Customer Intelligence Platform Market Report Segment
By Component
- Platform
- Services
By Deployment Mode
- Cloud
- On-Premises
By Application
- Customer Data Collection and Management
- Customer Segmentation and Targeting
- Customer Experience Management
- Customer Behavior Analytics
- Omni channel Marketing
- Personalized Recommendation
By Industry Verticals
- BFSI
- IT and Telecom
- Retail and E-commerce
- Healthcare
- Media and Entertainment
- Manufacturing
- Travel and Tourism
- Others (Energy & Utilities)
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Company Profiles
- Acquia, Inc.
- ActionIQ, Inc.
- Acxiom LLC
- Amperity
- BlueConic
- Experian Marketing Solutions, Inc.
- Marigold Engage
- Optimizely
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- io, Inc.
Reasons to Buying From us –
- We cover more than 15 major industries, further segmented into more than 90 sectors.
- More than 120 countries are for analysis.
- Over 100+ paid data sources mined for investigation.
- Our expert research analysts answer all your questions before and after purchasing your report.
About Orion Market Research
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