Customer Analytics Market Revenue, Industry Growing Demand, Size, Analysis and Forecast to 2027

Customer Analytics Market size is projected to grow from USD 10.5 billion in 2020 to USD 24.2 billion by 2027, at Growth Rate (CAGR) of 18% during the forecast period.

Cloud solutions are software as a service (SaaS) solution provided by service providers within data centers or other facilities. These solutions are usually accessible over the internet and can be accessed anytime, anywhere when needed. Cloud solutions promote cloud deployment adoption across organizations by facilitating a number of benefits including scalability, adaptability, ease of deployment, and cost effectiveness.

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Key market players

Major vendors in the global customer analytics market include Google (US), Microsoft (US), Adobe (US), SAP (Germany), SAS Institute (US), Teradata (US), Oracle (US), Salesforce (US), Mixpanel (US), Manthan System (India), Second Measure (US), Absolute Data (US), NGData (Belgium), Customer Analytics (US), Neustar (US), NICE Systems (Israel), Segment (US), Calibremind (US), Clarity Insight (US), and Amperity (US).

By component, the customer analytics market is segmented into:

  • Component
  • Solutions
  • Services
  • Services
  • Consulting Services
  • Support and Maintenance
  • Education and Training
  • Integration and Deployment

By deployment mode, the customer analytics market is segmented into:

  • On-premises
  • Cloud

By organization size, the customer analytics market is divided into the following segments:

  • Large Enterprises
  • Small and Medium-Sized Enterprises (SMEs)

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Scope of the Report


The research study analyzes the global Customer Analytics industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

Recent Developments

o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment

Geographic Coverage

o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume

Key Questions Answered by Customer Analytics Market Report

1. What was the Customer Analytics Market size in 2018 and 2019; what are the estimated growth trends and market forecast (2021-2027).

  1. What will be the CAGR of Customer Analytics Market during the forecast period (2021-2027)?
    3. Which segments (product type/applications/end-user) were most attractive for investments in 2018? How these segments are expected to grow during the forecast period (2021-2027).
    4. Which manufacturer/vendor/players in the Customer Analytics Market was the market leader in 2018?
    5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.

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