Consent Management Platform (CMP) is a platform that is used by publishers to request, receive and store users’ consent. It is also used to store the list of preferred vendors as well as with why they’ve been collecting the user’s information and for updating the collected consents. The major factor driving the growth of the global CMP market during the forecast is growing concerns over consumer privacy coupled with the rising importance of building trust among users and ease of compliance policy across the globe. Additionally, many regulations govern the handling of customer data by businesses which boost market growth. For instance, the General Data Protection Regulation (GDPR) offers consumers control and choice over the personal data that is collected and used by the businesses operating in the European Union (EU). Moreover, in most cases, businesses have to ask for consumers’ explicit consent before data collection.
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Based on the deployment mode, the cloud segment holds a prominent share in 2021. The factor driving the cloud segment includes the high adoption rate and increasing internet activity across the globe. Additionally, many organizations are shifting their operations from offline to online which is boosting the adoption of the cloud-based model to store and access information from anywhere on computers which are driving the growth of the segment. Furthermore, many organizations are adopting cloud to reduce cost mitigate risk and achieve scalability of database capabilities which is boosting the segment growth.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Consent Management Platform (CMP) Market Report by Segment
By Component
- Software
- Service
By Deployment Mode
- On-Premise
- Cloud
By Application
- Large Enterprise
- SMEs
Global Consent Management Platform (CMP) Market Report by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global Consent Management Platform (CMP) market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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