Connected toys market is anticipated to grow at a CAGR of 8.7% during the forecast period (2023-2030). Connected toys that build on expert knowledge platforms and other content structures could create more robust, educational, and evolving systems of interaction with children, forging stronger educational and developmental outcomes. The growing adoption of connected toys coupled with the improving communication network is the key factor supporting the growth of the market globally. For instance, in January 2023, Namasthe World launched a range of connected toys including physical toys, digital content, edutainment-centric games, and casual games for kids. The newly formed Hyderabad-based children’s toy and gaming brand. It will focus on creating interesting and international standard IPs on different platforms of entertainment.
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The global connected toys market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the adoption of initiatives for connected toys such as artificial learning, machine learning, and voice and speech learning. The Key market players include Mattel Inc., Hasbro Inc., Sphero Inc., and others.
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- Market Coverage
- Market number available for – 2024-2031
- Base year- 2024
- Forecast period- 2024-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Connected Toys Market Report Segment
By Interacting Device
- App-Connected Drones
- Smartphone-Connected Toys
- Console-Connected Toys
- Tablet-Connected Toys
By Technology
- Wi-Fi
- Bluetooth
- RFID or NFC
By Age Group
- 2-5 years
- 6-8 years
- 8-12 years
- Teenagers
By Distribution Channels
- Online Stores
- Offline Stores
- Specialty Stores
- Others
Global Connected Toys Market Report Segment by Region
North America
- United States
- Canada
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global connected toys market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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