Cold and flu supplements market is anticipated to grow at a CAGR of 7.4% during the forecast period. The major factor driving the growth of the market include the increasing purchasing power of the middle-class population across the globe. Moreover, the popularity of various immunity-boosting supplements is rising significantly through online channels and e-commerce sites, which is backed by the growing usage of smartphones across the globe. In addition to this, the expansion of internet connectivity is also driving the supplement manufacturers and retailers to take their business to various online platforms. This is expected to significantly increase the consumer base for the manufacturers, in turn, driving the growth of the cold and flu supplements market during the forecast period.
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Furthermore, the increasing penetration of various cold and flu supplements for immunity-boosting in the developing economies owing to the recent increase in urbanization will also drive the market shares. However, in 2010, the Federal Government’s Centers for Disease Control and Prevention has started annual flu vaccination for all people aged 6 months and older, which will hamper the adoption of cold and flu supplements in the region.
Cold and Flu Supplements Market Segmentation
By Product Type
- Natural Molecules
- Herbal Extracts
- Vitamins & Minerals
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Regional Analysis
North America
- United States
- Canada
Europe
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- South Korea
- Rest of APAC
Rest of the World
Company Profiles
- Abbott Nutrition (Abbott Laboratories Inc.)
- Banyan Botanicals
- Fusion Health (Global Therapeutics Pty Ltd.)
- General Nutrition Centers, Inc.
- GlaxoSmithKline plc
- Herbalife International of America, Inc.
- Himalaya Global Holdings Ltd.
- KLAIRE LABS
- Martin & Pleasance
- Nature’s Way Products, LLC
- Neurobiologix, Inc.
- Nordic Naturals
- NOW Health Group, Inc.
- Nutramax Laboratories, Inc.
- Solstice Medicine Company, Inc.
- Wakunaga Pharmaceutical Co., Ltd
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