The global cloud advertising market is anticipated to grow at a considerable CAGR of 18.7% during the forecast period. The major factor that drives the global cloud advertising market is the increasing investments in Artificial Intelligence (AI) and Machine Learning (ML) technologies. Several major companies including Amazon and Apple among others, are leveraging AI to utilize voice-based marketing through devices and platforms such as Alexa and Siri. The major players across the market have an advanced level of market penetration into the cloud premises, taking a higher sustainable competitive advantage through innovation.
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Moreover, various remaining cloud advertising companies are competing to capture significant market share, which will create a favorably competitive market. As a result of which, the companies operating in the market are inclined toward acquiring companies operating on cloud advertising technologies to strengthen their product capabilities. For instance, in October 2021, Zeta a cloud-based marketing technology company that empowers enterprises announced the acquisition of the technology platform and data from Apptness, a digital technology company with proprietary audience engagement technology to strengthen identity solution and omnichannel marketing platform.
Furthermore, the market players are considerably contributing to the market growth by the adoption of different strategies including mergers and acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, Snowflake launched Media Data Cloud, which combines Snowflake’s powerful data-sharing technology, cutting-edge standards of privacy and governance, Snowflake- and partner-delivered solutions, and industry-specific datasets. The media data cloud permits marketers, publishers, and ad technology businesses to unlock their data for uniqueness, insights, activation, and measurement across the advertising ecosystem.
Global Cloud Advertising Market Report Segment
By Application
- Campaign Management
- Customer Management
- Experience Management
- Analytics and Insights
- Real-Time Engagement
By Deployment Mode
- Public Cloud
- Private Cloud
- Hybrid Cloud
By Verticals
- Retail & Consumer Goods
- Media & Entertainment
- Travel & Hospitality
- BFSI
- Telecommunications
- Manufacturing
- Education
- Others
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Cloud Advertising Market Report Segment by Region
North America
- United States
- Canada
Europe
- Germany
- United Kingdom
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Rest of the World
- Middle East & Africa
- Latin America
Company Profiles
- Acquia, Inc.
- Adobe Inc.
- Demandbase, Inc.
- Experian Credit Information Co. of India Pvt. Ltd.
- Google LLC
- HubSpot
- IBM Corp.
- Imagine Communications Corp.
- InMobi
- Kubient, Inc.
- Marin Software
- MediaMath
- Oracle
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- We cover more than 15 major industries, further segmented into more than 90 sectors.
- More than 120 countries are for analysis.
- Over 100+ paid data sources mined for investigation.
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