The China wine market is estimated to grow at a CAGR of around 4% during the forecast period. The factors contributing to the growth of the market include increasing demand for alcoholic beverages in emerging economies such as China and India due to their huge population base, growing consumption of alcohol by the young generation, and rising disposable income. The changing social norms and the growing acceptability of alcohol have led to high and regular alcohol consumption among people in the region.
The growing alcohol consumption in major economies such as China and India is one of the major factors that contribute to the China wine market growth. For instance, according to the WHO, the recorded alcohol per capita (15+) consumption was 2.7 liters in 2010 that increased to 3.0 liters in 2016. Additionally, unrecorded alcohol per capita (15+) consumption was 1.5 liters in 2010 that further increased to 2.6 liters in 2016 and is projected to increase in the near future that increases the demand for alcoholic beverages in the region.
Further, China’s Ministry of Industry provides various policies and guidelines for the alcohol industry, comprising policy of revenue tax for each individual factory, amount of production, and quality of production that further impact the China alcohol industry. The ministry’s general policies encourage the development of low degree alcohol-based beverages, ferment alcohol; limit the development of a high degree of alcohol and sustain the development of fruit alcohol and non-foodstuff made alcohol that further influences the wine market in the country.
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China Wine Market by Type
- Still Wine
- Sparkling Wine
- Dessert Wine
- Fortified Wine
By Distribution Channel
- Online
- Offline
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Company Profiles
- Asahi Group Holdings, Ltd.
- Bate Lu Wines, Ltd.
- Carlsberg Breweries A/S
- Changyu Pioneer Wine Co.
- China Resources Snow Breweries
- Constellation Brands, Inc.
- Heineken Holding N.V.
- Molson Coors Brewing Co.
- SABMiller PLC
- Treasury Wine Estates
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