The increasing concept of smart card automated fare collection system has witnessed across the globe, which in turn, is driving the global bus card reader market. These systems are now significantly adopted across the globe. The concept is well-advanced in the US and Europe. In the US, there is an implementation of smart card automated fare collection systems in Washington, San Francisco, New York, and Chicago. In Europe, the concept is well-developed, primarily in the UK, Italy, and France. In Canada, the card is implemented in the Montreal, Brantford, Gatineau, and Kingston transit systems. Further, in Asia-Pacific, several countries, including China and Singapore are increasingly adopting smart card solutions. For instance, the Singapore Government accepted the utilization of the EZ-Link card to offer unlimited public transport travel on basic bus services to the tourists. This card enables users to include credits for fare payments on the bus. These features and easy-to-use methods are likely to increase the demand for smart card readers in the region.
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There are several initiatives for the implementation of smart card solutions in public transit have been witnessed over the years. For instance, in June 2016, Chicago’s CTA began a six-month all-door boarding station trial on the westbound Route 77 bus stop at the Belmont “L” Station during the afternoon peak period. Westbound buses have heavy boarding and transfer volumes at this stop as platoons of passengers transfer to the bus. Before the trial, boarding could take as long as five minutes, resulting in low reliability along the bus line. For the pilot, CTA created a fenced-off area to demarcate a paid boarding zone. Passengers tap their Ventra smart card at a staffed card reader before entering the waiting area and then can board buses using any door.
Since a Ventra card is required to board at this stop, card vending machines were installed outside the boarding area. The standard fee for limited use Ventra cards is waived at these machines. Preliminary estimates from the pilot show about a 50% reduction in boarding dwell times and an exploration of how to expand all-door boarding is underway. While not easily scalable in its current form, a successful proof-of-concept could create the political will for other forms of implementation. This, in turn, is leading to increasing demand for smart card reader in buses and thereby is driving the global bus card reader market.
In addition, Vancouver Translink’s 99 B Line bus route has employed proof-of-payment fare collection with all-door boarding since 2007. The busiest bus route in North America with 55,500 passengers on an average weekday and 160 boardings per revenue hour has 2–4-minute headways at peak and headways no longer than 7–8 minutes off-peak. Smart card readers are installed at each door of the route’s 60-foot articulated bus fleet, allowing passengers to board and tap their card at any door. Compass cards are available at SkyTrain stations, customer service centers, retail sales outlets, and online; bus stops do not have their own card vending or reloading machines. This, in turn, is contributing to the growth of the North America bus card reader market.
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Global Bus Card Reader Market Segmentation
By Type
· Contact
· Contactless
By Application
· Public Transport Bus
· Tourist Bus
· School Bus
· Others (Airport Bus)
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