The global Bluetooth tester market is projected to exhibit a significant growth, at a CAGR of around 6.0%, during the forecast period. The increasing trend of beacons technology is one of the major factors for the significant growth of the market. Bluetooth Smart also known as BLE (Bluetooth low energy) and in general categorized as beacon technology that is a guiding or warning signal such as a light or a fire, specifically the one in an elevated position. Therefore, transmitting devices were called beacons when the devices containing Bluetooth transmitters were used for the purpose of object tracking. The deployment cost for BLE beacons is low as compared to other technologies such as Wi-Fi. When the beacons are deployed, one can continuously work for a long duration of approximately six months or more. However, the testing of beacons is done at a regular basis, which in turn, drives the growth of the global Bluetooth tester market.
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Beacons technology utilizes Bluetooth technology; however, it is slightly different from the Bluetooth technology and requires less energy. By leveraging beacon technology, the shop owners and retailers can easily track consumer activity that can deliver targeted information of the customer. BLE beacons have a significant potential owing to its benefits, such as low deployment cost for BLE beacons and it is ideal for positioning by using a broad spectrum of mobile devices, such as both IOS and Android devices. Additionally, it can continuously work for an optimum duration once it is deployed, as it has low power consumption.
BLE Beacons are witnessing an increasing penetration across several industries, such as retail and in events and stadiums. Along with the application of Beacons in retail sector, the BLE beacons are expected to gain traction in industrial sector during the forecast period. It is used for several purposes in these industries, which includes machine/equipment status observation and asset tracking in high volume verticals. Moreover, the growing integration of beacons in cameras, point of sale (POS) devices, LED lightings, digital signage, and vending machines is further finding the integration of BLE beacon technology, which in turn, offers growth to the Bluetooth tester market.
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Apple Inc. introduced the Beacon technology to the world at the Apple Worldwide Developers Conference in 2013. The devices which implement iBeacon protocol can send the universally unique identifier (UUID) signal. A new beacon format by Google was introduced in 2015, named Eddystone, which is open source and can send three types of signals UID, URL, and TLM. Apart from this, many other types of beacons are available in the market such as AltBeacon by Radius Network (launched in 2014) and GeoBeacon by Techno-World (launched in 2017). AltBeacon and GeoBeacon both are open sources and compatible with other mobile platforms.
Global Bluetooth Tester Market-Segmentation
By Type
- Fully Automatic
- Semi-Automatic
